skip to content
The automatic customer : creating a subscription business in any industry Preview this item
ClosePreview this item
Checking...

The automatic customer : creating a subscription business in any industry

Author: John Warrillow
Publisher: New York : Portfolio, [2015]
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business. He explains, for  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: John Warrillow
ISBN: 9781591847465 159184746X
OCLC Number: 881888121
Description: 218 pages ; 23 cm
Contents: Subscribers are better than customers. Who wins in the subscription economy? --
Why you need automatic customers --
The nine subscription business models. The membership website model --
The all-you-can-eat library model --
The private club model --
The front-of-the-line model --
The consumables model --
The surprise box model --
The simplifier model --
The network model --
The peace-of-mind model --
Building your subscription business. The new math --
The cash suck vs. the cash spigot --
The psychology of selling a subscription --
Scaling up --
Reflections.
Responsibility: John Warrillow.

Abstract:

"How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business. He explains, for instance, - The nine different subscription models and how to apply each in your business. - How Dollar Shave Club turned shaving into a subscription. - The secret psychology of selling a subscription. - The eight reasons why customers stop subscribing. Whether business owners want to transform their entire model into a recurring revenue engine or just pick up an extra 5 percent of automatic sales, they will find great insights and examples in Warrillow's book"--

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/881888121> # The automatic customer : creating a subscription business in any industry
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "881888121" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/1920072772#Topic/business_planning> ; # Business planning
   schema:about <http://experiment.worldcat.org/entity/work/data/1920072772#Topic/business_&_economics_small_business> ; # BUSINESS & ECONOMICS--Small Business
   schema:about <http://experiment.worldcat.org/entity/work/data/1920072772#Topic/business_&_economics_entrepreneurship> ; # BUSINESS & ECONOMICS--Entrepreneurship
   schema:about <http://experiment.worldcat.org/entity/work/data/1920072772#Topic/strategic_planning> ; # Strategic planning
   schema:about <http://experiment.worldcat.org/entity/work/data/1920072772#Topic/entrepreneurship> ; # Entrepreneurship
   schema:about <http://dewey.info/class/658.87/e23/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/1920072772#Topic/business_&_economics_marketing_general> ; # BUSINESS & ECONOMICS--Marketing--General
   schema:bookFormat bgn:PrintBook ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/1920072772#Person/warrillow_john_1971> ; # John Warrillow
   schema:datePublished "2015" ;
   schema:description ""How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business. He explains, for instance, - The nine different subscription models and how to apply each in your business. - How Dollar Shave Club turned shaving into a subscription. - The secret psychology of selling a subscription. - The eight reasons why customers stop subscribing. Whether business owners want to transform their entire model into a recurring revenue engine or just pick up an extra 5 percent of automatic sales, they will find great insights and examples in Warrillow's book"--"@en ;
   schema:description "Subscribers are better than customers. Who wins in the subscription economy? -- Why you need automatic customers -- The nine subscription business models. The membership website model -- The all-you-can-eat library model -- The private club model -- The front-of-the-line model -- The consumables model -- The surprise box model -- The simplifier model -- The network model -- The peace-of-mind model -- Building your subscription business. The new math -- The cash suck vs. the cash spigot -- The psychology of selling a subscription -- Scaling up -- Reflections."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1920072772> ;
   schema:inLanguage "en" ;
   schema:name "The automatic customer : creating a subscription business in any industry"@en ;
   schema:productID "881888121" ;
   schema:workExample <http://worldcat.org/isbn/9781591847465> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/881888121> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1920072772#Person/warrillow_john_1971> # John Warrillow
    a schema:Person ;
   schema:birthDate "1971" ;
   schema:familyName "Warrillow" ;
   schema:givenName "John" ;
   schema:name "John Warrillow" ;
    .

<http://experiment.worldcat.org/entity/work/data/1920072772#Topic/business_&_economics_entrepreneurship> # BUSINESS & ECONOMICS--Entrepreneurship
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Entrepreneurship"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1920072772#Topic/business_&_economics_marketing_general> # BUSINESS & ECONOMICS--Marketing--General
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Marketing--General"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1920072772#Topic/business_&_economics_small_business> # BUSINESS & ECONOMICS--Small Business
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Small Business"@en ;
    .

<http://worldcat.org/isbn/9781591847465>
    a schema:ProductModel ;
   schema:isbn "159184746X" ;
   schema:isbn "9781591847465" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.