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The averaged American : surveys, citizens, and the making of a mass public

Author: Sarah Elizabeth Igo
Publisher: Cambridge, Mass. : Harvard University Press, 2007.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
From the Publisher: Americans today "know" that a majority of the population supports the death penalty, that half of all marriages end in divorce, and that four out of five prefer a particular brand of toothpaste. Through statistics like these, we feel that we understand our fellow citizens. But remarkably, such data-now woven into our social fabric-became common currency only in the last century. Sarah Igo tells  Read more...
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Genre/Form: History
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Sarah Elizabeth Igo
ISBN: 0674023218 9780674023215 9780674027428 0674027426
OCLC Number: 70054328
Description: 398 p. : ill., map ; 22 cm.
Contents: List of illustrations --
Introduction: America in aggregate --
1: Canvassing a "typical" community --
2: Middletown becomes everytown --
3: Polling the average populace --
4: Majority talks back --
5: Surveying normal selves --
6: Private lives of the public --
Epilogue: Statistical citizens --
Notes --
Acknowledgments --
Index.
Responsibility: Sarah E. Igo.

Abstract:

Tells the story of how opinion polls, man-in-the-street interviews, sex surveys, community studies, and consumer research transformed the United States public.  Read more...

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"Briskly written, forcefully argued and broad in scope, The Averaged American falls into a category occupied by works like Paul Starr's Social Transformation of American Medicine and Laurel Thatcher Read more...

 
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