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The averaged American : surveys, citizens, and the making of a mass public

Author: Sarah Elizabeth Igo
Publisher: Cambridge, Mass. ; London : Harvard University Press, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Sarah Igo tells how opinion polls, man-in-the-street interviews, sex surveys, community studies, and consumer research transformed the United States public. She demonstrates the power of scientific surveys to shape Americans' sense of themselves as individuals, members of communities and citizens of a nation.
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Sarah Elizabeth Igo
ISBN: 0674027426 9780674027428
OCLC Number: 783933497
Notes: Originally published: 2007.
Description: 398 pages : illustrations, map, portraits ; 21 cm
Contents: Introduction: American in aggregate --
Canvassing a "Typical" community --
Middletown becomes everytown --
Polling the average populace --
The majority talks back --
Surveying normal selves --
The private lives of the public --
Epilogue: statistical citizens.
Responsibility: Sarah E. Igo.

Abstract:

Tells the story of how opinion polls, man-in-the-street interviews, sex surveys, community studies, and consumer research transformed the United States public.  Read more...

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"Briskly written, forcefully argued and broad in scope, The Averaged American falls into a category occupied by works like Paul Starr's Social Transformation of American Medicine and Laurel Thatcher Read more...

 
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