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The back of the napkin : solving problems and selling ideas with pictures

Author: Dan Roam
Publisher: New York : Portfolio, ©2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
I: Introductions : anytime, anyone, anywhere: solving problems with pictures -- A whole new way of looking at business -- Which problems, which pictures, and who is "we"? -- A gamble we can't lose: the four steps of visual thinking -- II: Discovering ideas : looking better, seeing sharper, imagining further: tools and rules for good visual thinking -- No thanks, just looking -- The six ways of seeing -- The sqvid: a  Read more...
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Details

Genre/Form: Nonfiction
manuel
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Dan Roam
ISBN: 9781591841999 1591841992
OCLC Number: 156785016
Description: viii, 278 pages : illustrations ; 19 cm
Contents: I: Introductions : anytime, anyone, anywhere: solving problems with pictures --
A whole new way of looking at business --
Which problems, which pictures, and who is "we"? --
A gamble we can't lose: the four steps of visual thinking --
II: Discovering ideas : looking better, seeing sharper, imagining further: tools and rules for good visual thinking --
No thanks, just looking --
The six ways of seeing --
The sqvid: a practical lesson in applied imagination --
Frameworks for showing --
III: Developing ideas : the visual thinking MBA: putting visual thinking to work --
Showing and the visual thinking MBA --
Who are our customers? : pictures that solve a who/what problem --
How many are buying? : pictures that solve a how much problem --
Where is our business? : pictures that solve a where problem --
When can we fix things? : pictures that solve a when problem --
How can we improve our business? : pictures that solve a how problem --
Why should we even bother? : pictures that solve a why problem --
IV: Selling ideas : it's showtime --
Everything I know about business I learned in show-and-tell --
Drawing conclusions.
Responsibility: Dan Roam.
More information:

Abstract:

I: Introductions : anytime, anyone, anywhere: solving problems with pictures -- A whole new way of looking at business -- Which problems, which pictures, and who is "we"? -- A gamble we can't lose: the four steps of visual thinking -- II: Discovering ideas : looking better, seeing sharper, imagining further: tools and rules for good visual thinking -- No thanks, just looking -- The six ways of seeing -- The sqvid: a practical lesson in applied imagination -- Frameworks for showing -- III: Developing ideas : the visual thinking MBA: putting visual thinking to work -- Showing and the visual thinking MBA -- Who are our customers? : pictures that solve a who/what problem -- How many are buying? : pictures that solve a how much problem -- Where is our business? : pictures that solve a where problem -- When can we fix things? : pictures that solve a when problem -- How can we improve our business? : pictures that solve a how problem -- Why should we even bother? : pictures that solve a why problem -- IV: Selling ideas : it's showtime -- Everything I know about business I learned in show-and-tell -- Drawing conclusions.

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