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The back of the napkin : solving problems and selling ideas with pictures
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The back of the napkin : solving problems and selling ideas with pictures

著者: Dan Roam
出版商: New York : Portfolio, ©2008.
版本/格式:   图书 : 英语查看所有的版本和格式
提要:
I: Introductions : anytime, anyone, anywhere: solving problems with pictures -- A whole new way of looking at business -- Which problems, which pictures, and who is "we"? -- A gamble we can't lose: the four steps of visual thinking -- II: Discovering ideas : looking better, seeing sharper, imagining further: tools and rules for good visual thinking -- No thanks, just looking -- The six ways of seeing -- The sqvid: a  再读一些...
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类型/形式: manuel
材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Dan Roam
ISBN: 9781591841999 1591841992
OCLC号码: 156785016
描述: viii, 278 p. : ill. ; 19 cm.
内容: I: Introductions : anytime, anyone, anywhere: solving problems with pictures --
A whole new way of looking at business --
Which problems, which pictures, and who is "we"? --
A gamble we can't lose: the four steps of visual thinking --
II: Discovering ideas : looking better, seeing sharper, imagining further: tools and rules for good visual thinking --
No thanks, just looking --
The six ways of seeing --
The sqvid: a practical lesson in applied imagination --
Frameworks for showing --
III: Developing ideas : the visual thinking MBA: putting visual thinking to work --
Showing and the visual thinking MBA --
Who are our customers? : pictures that solve a who/what problem --
How many are buying? : pictures that solve a how much problem --
Where is our business? : pictures that solve a where problem --
When can we fix things? : pictures that solve a when problem --
How can we improve our business? : pictures that solve a how problem --
Why should we even bother? : pictures that solve a why problem --
IV: Selling ideas : it's showtime --
Everything I know about business I learned in show-and-tell --
Drawing conclusions.
责任: Dan Roam.
更多信息:

摘要:

I: Introductions : anytime, anyone, anywhere: solving problems with pictures -- A whole new way of looking at business -- Which problems, which pictures, and who is "we"? -- A gamble we can't lose: the four steps of visual thinking -- II: Discovering ideas : looking better, seeing sharper, imagining further: tools and rules for good visual thinking -- No thanks, just looking -- The six ways of seeing -- The sqvid: a practical lesson in applied imagination -- Frameworks for showing -- III: Developing ideas : the visual thinking MBA: putting visual thinking to work -- Showing and the visual thinking MBA -- Who are our customers? : pictures that solve a who/what problem -- How many are buying? : pictures that solve a how much problem -- Where is our business? : pictures that solve a where problem -- When can we fix things? : pictures that solve a when problem -- How can we improve our business? : pictures that solve a how problem -- Why should we even bother? : pictures that solve a why problem -- IV: Selling ideas : it's showtime -- Everything I know about business I learned in show-and-tell -- Drawing conclusions.

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