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The back of the napkin : solving problems and selling ideas with pictures
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The back of the napkin : solving problems and selling ideas with pictures

Author: Dan Roam
Publisher: New York : Portfolio, ©2008.
Edition/Format:   Book : EnglishView all editions and formats
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Genre/Form: manuel
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Dan Roam
ISBN: 9781591841999 1591841992
OCLC Number: 156785016
Description: viii, 278 p. : ill. ; 19 cm.
Contents: I: Introductions : anytime, anyone, anywhere: solving problems with pictures --
A whole new way of looking at business --
Which problems, which pictures, and who is "we"? --
A gamble we can't lose: the four steps of visual thinking --
II: Discovering ideas : looking better, seeing sharper, imagining further: tools and rules for good visual thinking --
No thanks, just looking --
The six ways of seeing --
The sqvid: a practical lesson in applied imagination --
Frameworks for showing --
III: Developing ideas : the visual thinking MBA: putting visual thinking to work --
Showing and the visual thinking MBA --
Who are our customers? : pictures that solve a who/what problem --
How many are buying? : pictures that solve a how much problem --
Where is our business? : pictures that solve a where problem --
When can we fix things? : pictures that solve a when problem --
How can we improve our business? : pictures that solve a how problem --
Why should we even bother? : pictures that solve a why problem --
IV: Selling ideas : it's showtime --
Everything I know about business I learned in show-and-tell --
Drawing conclusions.
Responsibility: Dan Roam.
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