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| Genre/Form: | Case studies |
|---|---|
| Additional Physical Format: | Online version: Burrows, Peter. Backfire. Hoboken, N.J. : J. Wiley & Sons, c2003 (OCoLC)654599049 |
| Named Person: | Carly Fiorina; William R Hewlett; Carly Fiorina |
| Material Type: | Biography, Internet resource |
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Peter Burrows |
| ISBN: | 0471267651 9780471267652 |
| OCLC Number: | 51281044 |
| Description: | viii, 296 p., [8] p. of plates : ill. ; 24 cm. |
| Contents: | The showdown -- The emergence of Carleton Sneed -- Inside the HP way -- Trouble in paradise -- The making of a star -- Searching for a CEO -- An eventful honeymoon -- Unraveling -- Compaq cometh -- The November surprise -- Proxy fight -- The lawsuit. |
| Responsibility: | Peter Burrows. |
| More information: |
Abstract:
Chronicles the tumultuous period at Hewlett-Packard when newly-hired CEO Carly Fiorina initiated controversial changes against the "HP Way", the biggest of which was a merger with Compaq.
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Related Subjects:(9)
- Hewlett-Packard Company.
- Compaq Computer Corporation.
- Electronic industries -- United States.
- Computer industry -- United States.
- Consolidation and merger of corporations -- United States -- Case studies.
- Corporations -- Investor relations -- United States -- Case studies.
- Fiorina, Carly.
- Hewlett, William R.
- Strategisches Management.
