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Baking powder wars : the cutthroat food fight that revolutionized cooking

Author: Linda Civitello
Publisher: Urbana : University of Illinois Press, [2017]
Series: Heartland foodways.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Civitello, Linda.
Baking powder wars.
Urbana : University of Illinois Press, [2017]
(DLC) 2016055808
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Linda Civitello
ISBN: 9780252099632 025209963X
OCLC Number: 978712963
Description: 1 online resource (xi, 252 pages).
Contents: Introduction --
The burden of bread: bread before baking powder --
The liberation of cake: chemical independence, 1796 --
The rise of baking powder business: the Northeast, 1856-1876 --
The advertising war begins: corporate cookbooks, 1876-1888 --
The cream of tartar wars: battle royal, 1888-1899 --
The rise of baking powder business: the Midwest, 1880s-1890s --
The pure food war: outlaws in Missouri, 1899-1906 --
The alum war and World War I: "what a fumin' about egg albumen," 1907-1920 --
The Federal Trade Commission wars: the final federal battle, 1920-1929 --
The price war: the fight for the national market, 1930-1950 --
Baking powder today: post-World War II to the twenty-first century.
Series Title: Heartland foodways.
Responsibility: Linda Civitello.

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"It's just an innocuous white powder in a can at the back of the closet. Or is it? Linda Civitello's history shows how baking powder precipitated vicious competition in big business, raised concerns Read more...

 
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