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Balanced scorecard : managing future performance

Author: Robert S Kaplan; D P Norton; Harvard Business School Management Productions.; Northern Light Productions.
Publisher: Boston, MA : Harvard Business School Management Productions, ©1994.
Series: Measuring corporate performance, 2.
Edition/Format:   VHS video : VHS tape   Visual material : EnglishView all editions and formats
Database:WorldCat
Summary:
Professor Robert S. Kaplan and David P. Norton argue that senior managers need the balanced scorecard approach, which focuses on both achieving current financial results and on creating future value through strategic activities. This technique is shown at work in three companies.
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Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Robert S Kaplan; D P Norton; Harvard Business School Management Productions.; Northern Light Productions.
OCLC Number: 30048942
Notes: Title on cassette: The balanced scorecard / Kaplan. 1993.
Performer(s): Presented by Robert S. Kaplan and David P. Norton.
Description: 1 videocassette (30 min.) : sd., col. ; 1/2 in. + manual + 3 article reprints.
Details: VHS.
Series Title: Measuring corporate performance, 2.
Responsibility: co-produced by Harvard Business School Management Productions [and] Northern Light Productions.

Abstract:

Professor Robert S. Kaplan and David P. Norton argue that senior managers need the balanced scorecard approach, which focuses on both achieving current financial results and on creating future value through strategic activities. This technique is shown at work in three companies.

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