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  电子邮件： 我想你可能会对这资料感兴趣，资料位于 http://www.worldcat.org/oclc/34283015 题名： The balanced scorecard : translating strategy into action 著者： Robert S Kaplan; David P Norton 出版商： Boston, Mass. : Harvard Business School Press, ©1996. ISBN/ISSN: 0875846513 9780875846514 OCLC:34283015

  
  

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The balanced scorecard : translating strategy into action

著者：	Robert S Kaplan; David P Norton
出版商：	Boston, Mass. : Harvard Business School Press, ©1996.
版本/格式：	图书 : 英语查看所有的版本和格式
提要：	Here is the book - by the recognized architects of the Balanced Scorecard - that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achieving long-term strategic goals. Kaplan and Norton demonstrate how senior. executives in industries such as banking, oil, insurance, and retailing are using the Balanced Scorecard both to guide current performance and to target future performance. They show how to use measures in four categories - financial performance, customer knowledge, internal business processes, and learning and growth - to align individual, organizational, and cross-departmental initiatives and to identify entirely new processes for meeting customer and shareholder. objectives. The authors also reveal how to use the Balanced Scorecard as a robust learning system for testing, gaining feedback on, and updating the organization's strategy. Finally, they walk through the steps that managers in any company can use to build their own Balanced Scorecard. The Balanced Scorecard provides the management system for companies to invest in the long term - in customers, in employees, in new product development, and in systems - rather than. managing the bottom line to pump up short-term earnings. It will change the way you measure and manage your business.  再读一些...
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