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The balanced scorecard : translating strategy into action

Author: Robert S Kaplan; D P Norton
Publisher: Boston, Mass. : Harvard Business School Press, ©1996.
Edition/Format:   Print book : English : Advanced reader's copyView all editions and formats
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Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up  Read more...

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Document Type: Book
All Authors / Contributors: Robert S Kaplan; D P Norton
ISBN: 0875846513 9780875846514
OCLC Number: 36019300
Description: x, 310 pages : illustrations ; 24 cm
Contents: Preface 1. Measurement and Management in the Information Age 2. Why Does Business Need a Balanced Scorecard? Part One-Measuring Business Strategy 3. Financial Perspective 4. Customer Perspective 5. Internal-Business-Process Perspective 6. Learning and Growth Perspective 7. Linking Balanced Scorecard Measures to Your Strategy 8. Structure and Strategy Part Two-Managing Business Strategy 9. Achieving Strategic Alignment: From Top to Bottom 10. Targets, Resource Allocation, Initiatives, and Budgets 11. Feedback and the Strategic Learning Process 12. Implementing a Balanced Scorecard Management Program Appendix: Building a Balanced Scorecard Index About the Authors
Responsibility: Robert S. Kaplan, David P. Norton.

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