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Bank 2.0 : how customer behaviour and technology will change the future of financial services

Author: Brett King
Publisher: Singapore : Marshall Cavendish Business, 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
BANK 2.0 reveals why customer behaviour is so rapidly changing, how branches will evolve, why cheques are disappearing, and why your mobile phone will replace your wallet--all within the next 10 years.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
King, Brett, 1968-
Bank 2.0.
Singapore : Marshall Cavendish Business, 2010
(OCoLC)520278739
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Brett King
ISBN: 9789814312660 9814312665
OCLC Number: 641499960
Description: 1 online resource (397 pages) : illustrations
Contents: What the internet and "crackberry" have taught customers --
Measuring the customer experience --
Rebuilding the branch one customer at a time --
Please hang up and try again : contact centres and IVRs --
Web : more than 10 years old ... and still broken --
Mobile : the new internet and death of cash? --
ATM and self-service banking : convergence and control --
Navigating rapid change dynamics --
Deep impact : technology and disruptive innovation --
Gridless customer experience : more complexity, more choice --
The emergence of the prosumer : collective intelligence, social networking and Web 2.0 --
Future payments and cash : RFID, biometrics, P2P micropayments, digital cash --
Death of advertising : predictive and precognitive sales and marketing --
The BANK 2.0 road map.
Responsibility: Brett King.

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