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Barack, Inc. : winning business lessons of the Obama campaign

저자: Barry Libert; Rick Faulk
출판사: Upper Saddle River, N.J. : Pearson Education, ©2009
판/형식:   Print book : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:

In 'Barack, Inc.', Barry Libert and Rick Faulk present the Obama campaign as a business, identifying lessons any business leader can use to maximise performance.

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장르/형태: History
문서 형식:
모든 저자 / 참여자: Barry Libert; Rick Faulk
ISBN: 9780137022076 0137022077
OCLC 번호: 770892187
설명: x, 179 s. ; 23 cm.
내용: Introduction 2 Chapter 1 SUCCESS YOU CAN BELIEVE IN--AND EMULATE 6 Getting down to business may be passe. Getting up to politics could be the wave of our future. Chapter 2 BE COOL 16 The indispensable quality of a leader whose decisions and actions can change people's lives is his cool--his calm rationality, steadiness under pressure, and ability to stay on message and control strong emotions. Chapter 3 BE SOCIAL 58 Business--like politics--is extremely personal. Chapter 4 BE THE CHANGE 104 Impermanence rules the universe. Those who resist change resist reality and life itself. Epilogue 144 Sources 148 Index 156
책임: Barry Libert, Rick Faulk

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As featured on ABC News Now and Marketwatch Radio Network. Also featured in The New York Post, Investors Business Daily, CNN.com, The Boston Globe, Globe & Mail, CIO Insight, The Fort Worth 더 읽기…

 
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