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Barbarians led by Bill Gates : Microsoft from the inside, how the world's richest corporation wields its power

Autore: Jennifer Edstrom; Marlin Eller
Editore: New York : H. Holt, 1998.
Edizione/Formato:   Libro a stampa : English : 1st edVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
"From the epoch-making 1983 Las Vegas launch of Windows to the ongoing Internet Explorer v. Netscape antitrust suit, this "developer's eye view" sets the record straight on any number of hotly debated - and often hotly litigated - turning points in the short but colorful history of the Information Age." "How did Microsoft miss the Internet boat in the first place, letting Netscape capture the lead in Web browsers?  Per saperne di più…
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Dettagli

Persona incaricata: Bill Gates; Bill Gates; Bill Gates; Bill Gates
Tipo materiale: Risorsa internet
Tipo documento {1} {2}, {1} {2}
Tutti gli autori / Collaboratori: Jennifer Edstrom; Marlin Eller
{0} 0805057544 9780805057546 0805057552 9780805057553
Numero OCLC: 38527822
Descrizione: xiv, 256 pages ; 24 cm
Contenuti: Acknowledgments Prologue --
1 The Road behind --
2 The Making of the Microsoft Marketing Machine --
3 Be Like the Mac --
4 Death March --
5 Anything for IBM --
6 The Clandestine Effort --
7 Bad Marriages End in Divorce --
8 Pen Ultimate Warfare --
9 Go-ing Down --
10 Meet the Jetsons --
11 High Road to Memphis --
Low Road to MSN --
12 Dodging Bullets --
13 Windows 95 --
Power in Numbers --
14 Continual Chaos --
Epilogue --
Notes --
Index.
Responsabilità: Jennifer Edstrom and Marlin Eller.
Maggiori informazioni

Abstract:

"From the epoch-making 1983 Las Vegas launch of Windows to the ongoing Internet Explorer v. Netscape antitrust suit, this "developer's eye view" sets the record straight on any number of hotly debated - and often hotly litigated - turning points in the short but colorful history of the Information Age." "How did Microsoft miss the Internet boat in the first place, letting Netscape capture the lead in Web browsers? How exactly did they - or didn't they? - rip off the Macintosh in the development of the Windows interface? What's the real story - the truth that eluded even GO Corporation CEO Jerry Kaplan in his own book - of how Microsoft came from behind in pen computing to drive GO out of business? And how did Microsoft get all those "Windows" pillowcases all over Las Vegas in their first, half-million-dollar launch of the product that didn't exist?"--Jacket.

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