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Barbarians led by Bill Gates : Microsoft from the inside, how the world's richest corporation wields its power

Author: Jennifer Edstrom; Marlin Eller
Publisher: New York : H. Holt, 1998.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
"From the epoch-making 1983 Las Vegas launch of Windows to the ongoing Internet Explorer v. Netscape antitrust suit, this "developer's eye view" sets the record straight on any number of hotly debated - and often hotly litigated - turning points in the short but colorful history of the Information Age." "How did Microsoft miss the Internet boat in the first place, letting Netscape capture the lead in Web browsers?  Read more...
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Details

Named Person: Bill Gates; Bill Gates; Bill Gates
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jennifer Edstrom; Marlin Eller
ISBN: 0805057544 9780805057546 0805057552 9780805057553
OCLC Number: 38527822
Description: xiv, 256 pages ; 24 cm
Contents: Acknowledgments Prologue --
1 The Road behind --
2 The Making of the Microsoft Marketing Machine --
3 Be Like the Mac --
4 Death March --
5 Anything for IBM --
6 The Clandestine Effort --
7 Bad Marriages End in Divorce --
8 Pen Ultimate Warfare --
9 Go-ing Down --
10 Meet the Jetsons --
11 High Road to Memphis --
Low Road to MSN --
12 Dodging Bullets --
13 Windows 95 --
Power in Numbers --
14 Continual Chaos --
Epilogue --
Notes --
Index.
Responsibility: Jennifer Edstrom and Marlin Eller.
More information:

Abstract:

"From the epoch-making 1983 Las Vegas launch of Windows to the ongoing Internet Explorer v. Netscape antitrust suit, this "developer's eye view" sets the record straight on any number of hotly debated - and often hotly litigated - turning points in the short but colorful history of the Information Age." "How did Microsoft miss the Internet boat in the first place, letting Netscape capture the lead in Web browsers? How exactly did they - or didn't they? - rip off the Macintosh in the development of the Windows interface? What's the real story - the truth that eluded even GO Corporation CEO Jerry Kaplan in his own book - of how Microsoft came from behind in pen computing to drive GO out of business? And how did Microsoft get all those "Windows" pillowcases all over Las Vegas in their first, half-million-dollar launch of the product that didn't exist?"--BOOK JACKET.

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