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Bargain fever : the new shopping rules of getting more and paying less

Author: Mark Ellwood
Publisher: New York : Portfolio/Penguin, [2013]
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
A spirited investigation into the world of bargain hunting and how shoppers and sellers try to one-up each other -- from the haggling bazaars of Istanbul to Black Friday at a mall in upstate New York to pinnacles of global luxury such as Hermes and Louis Vuitton.
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Document Type: Book
All Authors / Contributors: Mark Ellwood
ISBN: 9781591845805 1591845807
OCLC Number: 796756023
Description: viii, 278 pages ; 24 cm
Contents: Your brain on sales --
Couponmania --
Purchase history --
How the other half saves --
Let's make a deal or you'll never pay retail again --
Discountphobia : the mainstays of never marking down --
The world on sale : bargaining at the bazaar and other stories --
The future of bargain fever.
Responsibility: Mark Ellwood.

Abstract:

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all  Read more...

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"Well-written and illuminating, Ellwood reveals the implications bargain shopping holds for American retailing not just in the present, but for years to come" -- Publishers Weekly "This book is a Read more...

 
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