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Bargain hunting or star gazing? : how consumers choose mutual funds

Author: Ronald T Wilcox; Marketing Science Institute.
Publisher: Cambridge, Mass : Marketing Science Institute, [1998]
Series: Report (Marketing Science Institute), no. 98-121.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Ronald T Wilcox; Marketing Science Institute.
OCLC Number: 40664982
Notes: "Working Paper."
"October 1998."
Description: 28 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 98-121.
Responsibility: Ronald T. Wilcox.

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