skip to content
Basic marketing : a global-managerial approach Preview this item
ClosePreview this item
Checking...

Basic marketing : a global-managerial approach

Author: William D Perreault, Jr.; E Jerome McCarthy
Publisher: Boston, Mass. : McGraw-Hill, 2005.
Series: McGraw-Hill/Irwin series in marketing.
Edition/Format:   Print book : CD for computer : Interactive multimedia   Computer File : English : 15th edView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Interactive multimedia
Document Type: Book, Computer File
All Authors / Contributors: William D Perreault, Jr.; E Jerome McCarthy
ISBN: 0072525231 9780072525236 9780072947038 0072947039 007111176X 9780071111768 0072983809 9780072983807 0072525274 9780072525274
OCLC Number: 54913304
Notes: McCarthy's name appears first on the earlier edition.
Description: xli, 793 [22] pages : color illustrations ; 28 cm 1 CD-ROM (4 3/4 in.).
Details: Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
Contents: Chapter 1:Marketing's Value to Consumers, Firms, and SocietyChapter 2:Marketing Strategy PlanningChapter 3:Focusing Marketing Strategy with Segmentation and PositioningChapter 4:Evaluating Opportunities in the Changing Marketing EnvironmentChapter 5:Demographic Dimensions of Global Consumer MarketsChapter 6:Behavioral Dimensions of the Consumer MarketChapter 7:Business and Organizational Customers and Their Buying BehaviorChapter 8:Improving Decisions with Marketing InformationChapter 9:Elements of product Planning for Goods and ServicesChapter 10:Product Management and New-Product DevelopmentChapter 11:Place and Development of Channel SystemsChapter 12:Distribution Customer Service and LogisticsChapter 13:Retailers, Wholesalers, and Their Strategy PlanningChapter 14:Promotion-Introduction to Integrated Marketing CommunicationsChapter 15:Personal SellingChapter 16:Advertising and Sales PromotionChapter 17:Pricing Objectives and PoliciesChapter 18:Price Setting in the Business WorldChapter 19:Implementing and Controlling Market Plans: Evolution and RevolutionChapter 20:Managing Marketing's Link with Other Functional AreasChapter 21:Developing Innovative Marketing PlansChapter 22:Ethical Marketing in a Consumer-Oriented World: Appraisal and ChallengesAppendix A:Economics FundamentalsAppendix B:Marketing ArithmeticAppendix C:Career Planning in Marketing
Series Title: McGraw-Hill/Irwin series in marketing.
Responsibility: William D. Perreault, Jr., E. Jerome McCarthy.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(2)

User lists with this item (3)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/54913304> # Basic marketing : a global-managerial approach
    a schema:CreativeWork, schema:Book, bgn:CD ;
    library:oclcnum "54913304" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1294071#Place/boston_mass> ; # Boston, Mass.
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mau> ;
    rdfs:comment "Unknown 'gen' value: imm" ;
    schema:about <http://id.loc.gov/authorities/subjects/sh85081339> ; # Marketing--Management
    schema:about <http://id.worldcat.org/fast/1010209> ; # Marketing--Management
    schema:about <http://dewey.info/class/658.8/e22/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/1294071#Topic/marketing> ; # Marketing
    schema:bookEdition "15th ed." ;
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/85423469> ; # Edmund Jerome McCarthy
    schema:creator <http://viaf.org/viaf/6325205> ; # Jr. William D. Perreault
    schema:datePublished "2005" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1294071> ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/1294071#Series/mcgraw_hill_irwin_series_in_marketing> ; # McGraw-Hill/Irwin series in marketing.
    schema:name "Basic marketing : a global-managerial approach"@en ;
    schema:productID "54913304" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/54913304#PublicationEvent/boston_mass_mcgraw_hill_2005> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/1294071#Agent/mcgraw_hill> ; # McGraw-Hill
    schema:workExample <http://worldcat.org/isbn/9780072947038> ;
    schema:workExample <http://worldcat.org/isbn/9780072983807> ;
    schema:workExample <http://worldcat.org/isbn/9780072525274> ;
    schema:workExample <http://worldcat.org/isbn/9780072525236> ;
    schema:workExample <http://worldcat.org/isbn/9780071111768> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA4Y7452> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/54913304> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1294071#Agent/mcgraw_hill> # McGraw-Hill
    a bgn:Agent ;
    schema:name "McGraw-Hill" ;
    .

<http://experiment.worldcat.org/entity/work/data/1294071#Place/boston_mass> # Boston, Mass.
    a schema:Place ;
    schema:name "Boston, Mass." ;
    .

<http://experiment.worldcat.org/entity/work/data/1294071#Series/mcgraw_hill_irwin_series_in_marketing> # McGraw-Hill/Irwin series in marketing.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/54913304> ; # Basic marketing : a global-managerial approach
    schema:name "McGraw-Hill/Irwin series in marketing." ;
    schema:name "McGraw-Hill/Irwin series in marketing" ;
    .

<http://id.loc.gov/authorities/subjects/sh85081339> # Marketing--Management
    a schema:Intangible ;
    schema:name "Marketing--Management"@en ;
    .

<http://id.worldcat.org/fast/1010209> # Marketing--Management
    a schema:Intangible ;
    schema:name "Marketing--Management"@en ;
    .

<http://viaf.org/viaf/6325205> # Jr. William D. Perreault
    a schema:Person ;
    schema:familyName "Perreault" ;
    schema:givenName "William D." ;
    schema:name "Jr. William D. Perreault" ;
    .

<http://viaf.org/viaf/85423469> # Edmund Jerome McCarthy
    a schema:Person ;
    schema:familyName "McCarthy" ;
    schema:givenName "Edmund Jerome" ;
    schema:givenName "E. Jerome" ;
    schema:name "Edmund Jerome McCarthy" ;
    .

<http://worldcat.org/isbn/9780071111768>
    a schema:ProductModel ;
    schema:isbn "007111176X" ;
    schema:isbn "9780071111768" ;
    .

<http://worldcat.org/isbn/9780072525236>
    a schema:ProductModel ;
    schema:isbn "0072525231" ;
    schema:isbn "9780072525236" ;
    .

<http://worldcat.org/isbn/9780072525274>
    a schema:ProductModel ;
    schema:isbn "0072525274" ;
    schema:isbn "9780072525274" ;
    .

<http://worldcat.org/isbn/9780072947038>
    a schema:ProductModel ;
    schema:isbn "0072947039" ;
    schema:isbn "9780072947038" ;
    .

<http://worldcat.org/isbn/9780072983807>
    a schema:ProductModel ;
    schema:isbn "0072983809" ;
    schema:isbn "9780072983807" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.