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Basic marketing : marketing in the third millennium

Author: Paul G Rose
Publisher: Palmerston North : Dunmore Press, 2001.
Edition/Format:   Print book : English : 5th edView all editions and formats
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Document Type: Book
All Authors / Contributors: Paul G Rose
ISBN: 0864693869 9780864693860
OCLC Number: 155662317
Notes: Previous ed. published 1995.
Description: 161 p. : ill. ; 21 cm.
Contents: 1. What is a market? --
2. What is marketing? --
3. The external environment of any market --
4. Research in marketing --
5. There are many different markets --
6. What makes people or organisations your customers, clients, consumers? --
7. Products, services, offerings ... --
8. Pricing is a marketing function --
9. Distribution --
the logistics of marketing --
10. Promotion --
the public face of marketing --
11. The sales function --
hands-on marketing --
12. People --
the glue of marketing --
13. Understanding the importance of timing --
14. The marketing plan --
pulling it all together.
Responsibility: Paul Rose.

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