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Basics of entrepreneurship

Author: C Nieuwenhuizen
Publisher: Cape Town, South Africa : Juta, 2011.
Series: Entrepreneurship series (Juta and Company)
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:

Gives practical guidelines on how to develop business ideas and establish an enterprise. Drawing on the authors' personal experience as entrepreneurs, business advisors and subject specialists, this  Read more...

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Document Type: Book
All Authors / Contributors: C Nieuwenhuizen
ISBN: 9780702188596 070218859X
OCLC Number: 705864512
Description: xvi, 352 pages : illustrations ; 25 cm.
Contents: Chapter I: Basic business concepts and business environment --
Chapter 2: Entrepreneurship and small, medium and micro enterprises (SMMEs) in perspective --
Chapter 3: The identification of feasible business ideas --
Chapter 4: The viability of a business idea --
Chapter 5: The business plan --
Chapter 6: Product decisions: the offering to our customers --
Chapter 7: Price: how to determine what to charge --
Chapter 8: Distribution: getting the product to the customer --
Chapter 9: Promotion: communicating with your market --
Chapter 10: Advertising your small business --
Chapter 11: Operations management --
Chapter 12: The human resource function --
Chapter 13: An introduction to financial management for interpreneurs --
Chapter 14: Financing the capital requirements of a small business --
Chapter 15: The break-even analysis --
Chapter 16: Budgets --
Appendix.
Series Title: Entrepreneurship series (Juta and Company)
Responsibility: editor, Cecile Nieuwenhuizen.

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