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Basics of Licensing : How to Use Entertainment, Brand & Sports Licenses to Generate Profit.

Author: Gregory J Battersby; Danny Simon
Publisher: Chicago : Kent Press, 2012.
Series: Basics of Licensing.
Edition/Format:   eBook : Document : English
Summary:
The second volume of the Basics of Licensing series, this book expands on the various licensing topics examined in the first, but from the contrasting perspective of the licensor or property owner. It provides a comprehensive overview of the unique considerations and steps a licensee should take in securing a license, developing a licensed product, and achieving distribution. The focal points addressed include  Read more...
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Genre/Form: Electronic books
Congresses
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gregory J Battersby; Danny Simon
ISBN: 9780983096344 0983096341
OCLC Number: 815390523
Description: 1 online resource (241 pages).
Series Title: Basics of Licensing.

Abstract:

The second volume of the Basics of Licensing series, this book expands on the various licensing topics examined in the first, but from the contrasting perspective of the licensor or property owner. It provides a comprehensive overview of the unique considerations and steps a licensee should take in securing a license, developing a licensed product, and achieving distribution. The focal points addressed include selecting the right license for a product, best practices in product development, ethics and social compliance of licensing management, and more. In addition to the core commentary, this.

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