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Basics of licensing

Author: Gregory J Battersby; Danny Simon, (Executive)
Publisher: Norwalk, CT : Kent Press, ©2012.
Edition/Format:   eBook : Document : English : 2012-13 editionView all editions and formats
Summary:
Coauthored by two industry pioneers with more than 60 years of combined experience, this breakthrough volume of the Basics of Licensing series offers both the novice and veteran alike proven, practical insights on how to maximize their position in the world of licensing. From the fundamentals of securing intellectual property rights to the finer points of contract negotiation, product development, marketing  Read more...
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gregory J Battersby; Danny Simon, (Executive)
ISBN: 9780983096320 0983096325 9780983096351 098309635X
OCLC Number: 815470559
Description: 1 online resource (xvi, 268 pages) : illustrations
Other Titles: How to extend brand and ntertainment properties for profit
How to extend brand and entertainment properties for profit
Responsibility: Gregory J. Battersby, Danny Simon.

Abstract:

Coauthored by two industry pioneers with more than 60 years of combined experience, this breakthrough volume of the Basics of Licensing series offers both the novice and veteran alike proven, practical insights on how to maximize their position in the world of licensing. From the fundamentals of securing intellectual property rights to the finer points of contract negotiation, product development, marketing strategy, and more, no repertoire is complete without this immensely valuable resource. Also included, in addition to the core commentary provided in every chapter, is a set of appendices featuring useful administrative templates and licensing form agreements derived from actual transactions. The helpful advice and professional insights conveyed here are enhanced by practical definitions of licensing terminology, a detailed history of the licensing industry, and analysis of contractual terms and their implications.

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