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Be a recruiting superstar : the fast track to network marketing millions

Author: Mary Christensen
Publisher: New York : American Management Association, ©2008.
Edition/Format:   Print book : EnglishView all editions and formats

Network marketing - also known as direct selling and multi-level marketing - has turned millions of people into successful business owners. This book reveals an approach to recruiting that gets  Read more...


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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mary Christensen
ISBN: 9780814401637 0814401635
OCLC Number: 190596993
Notes: Includes index.
Description: x, 212 pages ; 23 cm
Contents: CONTENTS Foreword by Betty Palm ix Introduction 1 Part I: Prepare to Recruit 7 Chapter One: Why People Become Network Marketers and Why They Don't 9 Chapter Two: Recruiting Principles That Will Transform Your Business 13 Chapter Three: How to Connect with More People 23 Chapter Four: How Much Do You Know About Network Marketing? 27 Chapter Five: Assemble Your Tools 32 Chapter Six: Develop Your Personal Success Story 35 Part II: Identify Your Best Prospects 39 Chapter Seven: Get Ready to Connect! 41 Chapter Eight: Recruiting Your Customers 45 Chapter Nine: Recruiting at Parties 51 Chapter Ten: Approaching People Who Need the Money 62 Chapter Eleven: Turning Parents On to Your Business Opportunity 67 Chapter Twelve: Identifying Hot Prospects by Their Careers 71 Chapter Thirteen: Connecting with People Who Have Been in the Business Before 77 Chapter Fourteen: Embracing Ethnic Diversity 82 Chapter Fifteen: Helping Business Owners Switch 86 Chapter Sixteen: Peacocks and Other Hot Prospects 89 Chapter Seventeen: Why Your Business Will Appeal to Achievers 108 Chapter Eighteen: Helping Gen Ys Realize Their Dreams 113 Chapter Nineteen: Helping Gen Xs Get What They Want 119 Chapter Twenty: Brightening the Future for Baby Boomers 123 Chapter Twenty-One: Women and Network Marketing 126 Chapter Twenty-Two: Men and Network Marketing 130 Chapter Twenty-Three: Recruiting Couples 134 Chapter Twenty-Four: Recruiting Close to Home 138 Chapter Twenty-Five: Building a Part-Time Army 144 Chapter Twenty-Six: Prospect Shopping 148 Chapter Twenty-Seven: How to Get Referrals 157 Part III: Turning Knowledge into Practice 161 Chapter Twenty-Eight: The Dress Rehearsal 163 Chapter Twenty-Nine: Approaching Your Prospects 168 Chapter Thirty: The Recruiting Interview 174 Chapter Thirty-One: The Business Seminar 178 Chapter Thirty-Two: Loving Objections 184 Part IV: Are You a Recruiting Superstar? 193 Chapter Thirty-Three: Your Personal Recruiting Style 195 Chapter Thirty-Four: Give Your New Recruits the Best Possible Start 202 Index 205
Responsibility: Mary Christensen.
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