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Be your own strategy consultant : demystifying strategic thinking

Author: Tony Grundy; Laura Brown
Publisher: London : Thomson Learning, 2002.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:

This comprehensive book explains in clear terms exactly why strategy matters and how best to translate strategic ideas into reality, allowing managers to become strategy consultants.

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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Tony Grundy; Laura Brown
ISBN: 1861529805 9781861529800
OCLC Number: 49960745
Description: xii, 447 pages : illustrations ; 23 cm
Contents: DEMYSTIFYING STRATEGIC THINKING --
Introduction --
And a Story of Strategic Thinking --
EVERYDAY STRATEGIC ANALYSIS --
Demystifying Strategic Analysis --
The External Environment --
Demystifying Strategic Analysis --
Strategic Positioning --
Creative Options and Breakthrough Strategic Choice --
Demystifying Implementation --
Valuing Strategic Thinking --
The Academics --
Valuing Strategic Thinking --
The Managers --
MANAGING STRATEGIC CHANGE --
Strategic Change at Champneys Health Resort --
Case Study --
Creating Improved Service at Marks & Spencer --
Acquisitions --
STRATEGY IN PRACTICE --
Strategic Behaviour and the Strategy Process --
Becoming Your Own Strategy Consultant --
Managing a Strategic Project --
Conclusion --
Everyday Strategic Planning.
Responsibility: Tony Grundy & Laura Brown.

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PART ONE - DEMYSTIFYING STRATEGIC THINKING 1. Introduction - And a Story of Strategic Thinking. PART TWO - EVERYDAY STRATEGIC ANALYSIS 2. Demystifying Strategic Analysis (1) - The External Read more...

 
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