skip to content
The beauty backlash Preview this item
ClosePreview this item
Checking...

The beauty backlash

Author: Joanna LeeLibby PotterClive EdwardsFilms for the Humanities & Sciences (Firm)BBC Video (Firm)All authors
Publisher: Princeton, N.J. : Films for the Humanities & Sciences, [2007]
Edition/Format:   DVD video : EnglishView all editions and formats
Database:WorldCat
Summary:
"With it's "Real beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Documentary films
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Joanna Lee; Libby Potter; Clive Edwards; Films for the Humanities & Sciences (Firm); BBC Video (Firm); Open University.
OCLC Number: 122908852
Language Note: Closed-captioned for the hearing impaired.
Notes: Originally co-produced by BBC and The Open University in 2006 as a segment of: The money programme.
Credits: Camera, Toby Ralph, Jonathan Young ; editor, Clive Edwards.
Performer(s): Reporter, Libby Potter.
Description: 1 videodisc (30 min.) : sd., col. ; 4 3/4 in.
Details: DVD-R.
Other Titles: Money programme (Television program)
Responsibility: BBC ; The Open University ; produced and directed by Joanna Lee.

Abstract:

"With it's "Real beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. High-level insights concerning Dove, L'Oreal, and advertising giant Saatchi & Saatchi provide a fascinating departure point for a socioeconomic discourse"--Container.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(4)

User lists with this item (4)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/122908852>
library:oclcnum"122908852"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/122908852>
rdf:typej.2:DVD
rdf:typeschema:Movie
rdfs:seeAlso
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:contributor
<http://viaf.org/viaf/135214153>
rdf:typeschema:Organization
schema:name"Films for the Humanities & Sciences (Firm)"
schema:contributor
schema:contributor
schema:contributor
schema:datePublished"2007"
schema:description""With it's "Real beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. High-level insights concerning Dove, L'Oreal, and advertising giant Saatchi & Saatchi provide a fascinating departure point for a socioeconomic discourse"--Container."@en
schema:director
schema:editor
schema:exampleOfWork<http://worldcat.org/entity/work/id/592779854>
schema:genre"Documentary films."@en
schema:inLanguage"en"
schema:name"The beauty backlash"@en
schema:producer
schema:publisher
schema:url

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.