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Die Bedeutung der Emotionen beim Besuch von Online-Shops Messung, Determinanten und Wirkungen

Author: Gunnar Mau
Publisher: Wiesbaden Gabler 2009
Dissertation: Zugl.: Göttingen, Univ., Diss., 2009
Series: Gabler Research : Interaktives Marketing
Edition/Format:   Thesis/dissertation : Thesis/dissertation : German : 1. AuflView all editions and formats
Publication:Die Bedeutung der Emotionen beim Besuch von Online-Shops.
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Material Type: Thesis/dissertation, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gunnar Mau
ISBN: 9783834916839 3834916838
OCLC Number: 434511495
In: Mau, Gunnar
Description: XV, 230 S. graph. Darst. 21 cm
Series Title: Gabler Research : Interaktives Marketing
Responsibility: Gunnar Mau. Mit einem Geleitw. von Günter Silberer
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