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Behavioral pricing

Author: Sarah Maxwell; Hooman Estelami
Publisher: Bradford, England : Emerald Group Pub., ©2005.
Series: Journal of product & brand management, v. 14, no. 6.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
The approach taken by researchers in the area of behavioral pricing is based on the psychological principles of human perception and information processing as well as on sociological principles of human relations and social norms. In this e-book we feature several researchers who have contributed to this new field of Behavioral Pricing. Their research demonstrates the international scope of this emerging field and  Read more...
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sarah Maxwell; Hooman Estelami
ISBN: 1845448189 9781845448189
OCLC Number: 133160849
Notes: Title from title screen (viewed April 22, 2013).
Description: 1 online resource (48 pages).
Series Title: Journal of product & brand management, v. 14, no. 6.
Responsibility: guest editors Sarah Maxwell and Hooman Estelami.

Abstract:

The approach taken by researchers in the area of behavioral pricing is based on the psychological principles of human perception and information processing as well as on sociological principles of human relations and social norms. In this e-book we feature several researchers who have contributed to this new field of Behavioral Pricing. Their research demonstrates the international scope of this emerging field and was conducted across the globe in countries such as Australia, France, Greece, and the United States.

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