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Behind the message : information strategies for communicators

Author: Kathleen A Hansen; Nora Paul
Publisher: Boston : Allyn and Bacon, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Behind the Message is a thoroughly revised and updated text based on the highly regarded Search Strategies in Mass Communication, used in many communication programs for 15 years. Written by two nationally recognized experts in information strategy, the book leads students step-by-step through the search and evaluation process while retaining the conceptual and intellectual overview that was the hallmark of Search  Read more...
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Additional Physical Format: Online version:
Hansen, Kathleen A.
Behind the message.
Boston : Allyn and Bacon, ©2004
(OCoLC)615688712
Document Type: Book
All Authors / Contributors: Kathleen A Hansen; Nora Paul
ISBN: 0205386806 9780205386802
OCLC Number: 51511267
Description: xiii, 322 pages : illustrations ; 24 cm
Contents: 1. Information Universe --
Introduction. Expanding/Fragmenting Universe ---
Types of Media Messages ---
Media Message Delivery Formats and Convergence ---
New Forms Bring New Information Challenges ----
2. The Message Analysis / Information Gathering Model. Storytelling and the Media ---
Roles and Uses of Models ---
The Information Strategy Model for Communicators ---
The Information Strategy Model for Communicators (Reprise) ----
3. Analyzing the Message Assignment. Idea Generation ---
The Context for the Message ---
The Context of the Message ---
Conclusion ----
4. Understanding Potential Contributors. Understanding Potential Contributors ---
Understanding the Ways Information from Potential Contributors Is Available ---
Conclusion ----
5. Information Gathering Techniques: Monitoring, Searching, and Interviewing. Monitoring ---
Searching ---
Interviewing ---
Conclusion ----
6. The Library as an Information Source. Libraries ---
Major Sources of Information in the Library ---
The Librarian in the Message-Making Process ---
The Library in the Information Strategy Process ----
7. Informal Sources. Types of Informal Sources and How They Know What They Know ---
Tapping into Informal Sources ---
Cautions for Use ---
Case Study of Informal Information Sources ----
8. Institutional Sources. Types of Institutional Information and How They Know What They Know ---
Tapping Institutional Sources ---
Cautions for Use ---
Case Study of Institutional Information Sources ----
9. Scholarly Sources. Types of Scholarly Sources and How They Know What They Know ---
Tapping into Scholarly Sources ---
Cautions for Use ---
Case Study of Scholarly Information Sources ----
10. Journalistic Sources. Types of Journalistic Sources and How They Know What They Know ---
Tapping into Journalistic Sources ---
Cautions for Use ---
Case Study of Journalistic Information Sources ----
11. Evaluating and Selecting the Information You've Gathered. Critical Thinking ---
Evaluating Poll and Survey Information ---
Evaluating Online Information ----
12. Synthesizing Information. Planning Ahead ---
Prewriting ---
Ideas for Organizing Information ---
Synthesis Using Data-Crunching Tools ---
Examples of Synthesis ----
13. Law and Ethics of Gathering and Using Information. Negative and Positive Obligations ---
The Social Responsibility Context ---
Information Strategy and Social Responsibility.
Other Titles: Information strategies for communicators
Responsibility: Kathleen A. Hansen, Nora Paul.

Abstract:

Provides students in the communication fields with step-by-step guidance through the information search and evaluation process while providing a solid conceptual and intellectual overview of the  Read more...

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