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Behind the screens : Hollywood goes hypercommercial

Author: Susan EricssonMatt SoarRobert Waterman McChesneyJanet WaskoMark Crispin MillerAll authors
Publisher: Northampton, MA : Media Education Foundation, ©2002.
Edition/Format:   DVD video : EnglishView all editions and formats
Database:WorldCat
Summary:
Discusses the idea that mainstream, big-budget movies have become largely a vehicle for advertising and marketing.
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Genre/Form: Documentary films
Nonfiction films
History
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Susan Ericsson; Matt Soar; Robert Waterman McChesney; Janet Wasko; Mark Crispin Miller; Susan J Douglas; Eileen R Meehan; Jeremy Pikser; Media Education Foundation.
ISBN: 1893521400 9781893521407
OCLC Number: 50501419
Language Note: Subtitles in English and Spanish.
Notes: Videodisc release of a motion picture in 2000.
Credits: Editor, Susan Ericsson ; music, Thom Monahan.
Performer(s): Interviewees, Robert W. McChesney, Janet Wasko, Mark Crispin Miller, Susan Douglas, Eileen Meehan, Jeremy Pikser.
Description: 1 videodisc (37 min.) : sd., col. ; 4 3/4 in.
Details: DVD, Dolby digital, stereo.
Contents: Product placement : advertising goes to the movies --
Making movies for marketers : cross promotions, merchandising & tie-ins --
Hijacking the movies : Hollywood in an age of conglomerates --
Limiting stories : making movies in a hypercommercial age.
Other Titles: Hollywood goes hypercommercial
Responsibility: producer, Matt Soar ; directors, Matt Soar, Susan Ericsson.
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Abstract:

Discusses the idea that mainstream, big-budget movies have become largely a vehicle for advertising and marketing.

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