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Behind the screens : Hollywood goes hypercommercial

Author: Matt Soar; Susan Ericsson; Sut Jhally; Media Education Foundation.
Publisher: Northampton, MA : Media Education Foundation, ©2000.
Edition/Format:   DVD video : EnglishView all editions and formats
Summary:
This program examines the invasion of mainstream big-budget movies by advertising and marketing.
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Genre/Form: Feature films
Documentary films
History
Motion pictures
Nonfiction films
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Matt Soar; Susan Ericsson; Sut Jhally; Media Education Foundation.
ISBN: 1893521400 9781893521407
OCLC Number: 51102855
Credits: Editor, Susan Ericsson.
Description: 1 videodisc (37 min.) : sound, color with black and white sequences ; 4 3/4 in. + 1 summary sheet (inside case)
Details: DVD format.
Contents: Introduction --
Product placement: advertising goes to the movies --
Making movies for marketers: cross promotions, merchandising & tie-ins --
Hijacking the movies: Hollywood in an age of conglomerates --
Limiting stories: making movies in a hypercommercial age.
Other Titles: Hollywood goes hypercommercial
Responsibility: directors, Matt Soar, Susan Ericsson ; producer, Matt Soar ; executive producer, Sut Jhally.
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Abstract:

This program examines the invasion of mainstream big-budget movies by advertising and marketing.

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