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Beijing Jeep : a case study of Western business in China

Author: Jim Mann
Publisher: Boulder, Colo. : Westview Press, 1997.
Edition/Format:   Book : EnglishView all editions and formats
Summary:
"In this updated version of Beijing Jeep, Jim Mann traces the history of the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. He explains how some of the world's savviest executives completely misjudged the business climate and  Read more...
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Details

Document Type: Book
All Authors / Contributors: Jim Mann
ISBN: 081333327X 9780813333274
OCLC Number: 36083631
Notes: Originally published: New York : Simon and Schuster, 1989.
Description: 350 p. ; 23 cm.
Responsibility: Jim Mann.
More information:

Abstract:

"In this updated version of Beijing Jeep, Jim Mann traces the history of the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. He explains how some of the world's savviest executives completely misjudged the business climate and recounts how the Chinese, who acquired valuable new technology at virtually no expense to themselves, ultimately outcapitalized the capitalists."--BOOK JACKET.

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