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Beijing Jeep : a case study of Western business in China

著者: Jim Mann
出版商: Boulder, Colo. : Westview Press, 1997.
版本/格式:   图书 : 英语查看所有的版本和格式
提要:
"In this updated version of Beijing Jeep, Jim Mann traces the history of the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. He explains how some of the world's savviest executives completely misjudged the business climate and  再读一些...
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所有的著者/提供者: Jim Mann
ISBN: 081333327X 9780813333274
OCLC号码: 36083631
注意: Originally published: New York : Simon and Schuster, 1989.
描述: 350 p. ; 23 cm.
责任: Jim Mann.
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摘要:

"In this updated version of Beijing Jeep, Jim Mann traces the history of the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. He explains how some of the world's savviest executives completely misjudged the business climate and recounts how the Chinese, who acquired valuable new technology at virtually no expense to themselves, ultimately outcapitalized the capitalists."--BOOK JACKET.

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