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Belief, attitude, intention, and behavior : an introduction to theory and research

Author: Martin Fishbein; Icek Ajzen
Publisher: Reading, Mass. : Addison-Wesley Pub. Co., [1975]
Series: Addison-Wesley series in social psychology.
Edition/Format:   Print book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Martin Fishbein; Icek Ajzen
ISBN: 0201020890 9780201020892
OCLC Number: 1527276
Notes: Includes indexes.
Description: xi, 578 pages : illustrations ; 25 cm.
Contents: Chapter 1: Introduction --
Definition of attitude --
Conceptual distinctions --
A conceptual framework --
Organization of this book --
Part I: Attitude theory and measurement --
Chapter 2: Theories of attitude --
Learning theories --
Expectancy-value theories --
Balance theory --
The congruity principle --
A theory of cognitive dissonance --
Theories of attribution --
Conclusion --
Chapter 3: Measurement techniques --
Single-response measures --
Standard attitude scaling --
Alternative measurement techniques --
Conclusion --
Chapter 4: Methodological considerations --
Reliability and validity of measurement --
Internal and external validity of research designs --
Conclusion --
Part II: Foundations of beliefs, attitudes, intentions, and behaviors --
Chapter 5: Belief formation --
Descriptive beliefs --
Inferential beliefs --
Attribution processes --
Conclusion --
Chapter 6: Attitude formation --
Determinants of attitudes --
Informational basis of attitude --
Interpersonal attraction --
Conditioning of attitude --
Frequency of exposure and attitude formation --
Conclusion --
Chapter 7: Formation of intentions --
Attitudes and intentions --
Determinants of intentions --
Variations in elements of intentions --
Conclusion --
Chapter 8: Prediction of behavior --
Attitudes and behavior --
Attitudinal predictors and behavioral criteria --
Intentions and single-act criteria --
Conclusion --
Part III: Changing beliefs, attitudes, intentions, and behaviors --
Chapter 9: Principles of change --
The role of beliefs in the influence process --
Basic guidelines for change --
Effects of experimental manipulations --
Conclusion --
Chapter 10: Strategies of change : active participation --
Interpersonal contact --
Role playing --
Counterattitudinal behavior --
Choice behavior --
Conclusion --
Chapter 11: Strategies of change : persuasive communication --
Yale communication research program --
An alternative model of persuasive communication --
A comparison of the two approaches to persuasion --
Discrepancy --
Facilitating factors --
Conclusion --
Chapter 12: Conclusion --
Research traditions in the attitude area --
Evaluation of attitude research --
Toward a cumulative body of knowledge.
Series Title: Addison-Wesley series in social psychology.
Responsibility: Martin Fishbein, Icek Ajzen.

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