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Ben & Jerry's double-dip : how to run a values-led business and make money, too

Author: Ben Cohen; Jerry Greenfield; Meredith Maran
Publisher: New York, NY : Simon & Schuster, 1998, ©1997.
Edition/Format:   Print book : Biography : English : 1st Fireside edView all editions and formats
Database:WorldCat
Summary:
The owners of Ben and Jerry's ice cream empire explain their model for running a socially responsible business, using examples from their own experiences as well as other entrepreneurs to show how a company's commitment to progressive social values translates into profit.
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Genre/Form: Biography
History
Named Person: Ben Cohen; Jerry Greenfield; Ben Cohen; Jerry Greenfield
Material Type: Biography
Document Type: Book
All Authors / Contributors: Ben Cohen; Jerry Greenfield; Meredith Maran
ISBN: 0684838559 9780684838557 0684834995 9780684834993
OCLC Number: 39043152
Notes: "A Fireside book."
Previously published with the subtitle: Lead with your values and make money, too.
Description: 300 pages : illustrations ; 24 cm
Contents: ch. 1. What do you mean, values-led business? --
ch. 2. Looking for goods in all the right places: values-led sourcing and new-product development --
ch. 3. Turning values into value: values-led finance --
ch. 4. Franchises and partnerships: values-led retailing --
ch. 5. Marketing for real --
ch. 6. People power: values-led human resources --
ch. 7. Mixing business and politics: taking stands on social issues --
ch. 8. International growth --
ch. 9. Future of values-led business.
Other Titles: Ben and Jerry's double-dip
Responsibility: Ben Cohen and Jerry Greenfield, with Meredith Maran.

Abstract:

The ice-cream wizards whose company, Ben & Jerry's Homemade, Inc. is known worldwide as a model of socially responsible entrepreneurism, provide an inspirational and practical guide to creating a  Read more...

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Joel Makower author of Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World Ben and Jerry have dished up a healthy scoop of wisdom about the power of business Read more...

 
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