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|Doplňující formát:||Online version:
Cohen, Ben (Ben R.)
Ben & Jerry's double-dip.
New York, NY : Simon & Schuster, c1997
|Osoba:||Ben Cohen; Jerry Greenfield|
Ben Cohen; Jerry Greenfield; Meredith Maran
|Popis:||300 p. : ill. ; 25 cm.|
|Obsahy:||ch. 1. What do you mean, values-led business? --
ch. 2. Looking for goods in all the right places: values-led sourcing and new-product development --
ch. 3. Turning values into value: values-led retailing --
ch. 4. Franchises and partnerships: values-led retailing --
ch. 5. Marketing for real --
ch. 6. People power: values-led human resources --
ch. 7. Mixing business and politics: taking stands on social issues --
ch. 8. International growth --
ch. 9. Future of values-led business.
|Jiné tituly:||Ben and Jerry's double-dip|
|Odpovědnost:||Ben Cohen and Jerry Greenfield, with Meredith Maran.|
and "Chubby Hubby" - some of their untraditional and most successful marketing strategies. For example, when they needed money to build a new plant, Ben and Jerry eschewed conventional methods of raising capital; instead, they held a Vermont-only public stock offering, which put the ownership of the company into the hands of the residents of Ben & Jerry's home state. With its seemingly wacky antics, controversial social and political stands, and iconoclastic corporate.
policies, the company that's come to embody socially responsible business has drawn the skepticism of business analysts, the criticism of media cynics, and the amazement - and ultimately, the respect - of the business world and the people in it. As Ben and Jerry explain in Double-Dip, they haven't always known exactly what they were doing, but they've always known why they were doing it. There's a method to their madness; that method is what they call "values-led.
business." Ben & Jerry's Double-Dip explains what values-led business is, why it's the best model for business today, and how anyone who owns, works for, invests in, or shops with a company can help make it a socially responsible business.