zum Inhalt wechseln
Ben & Jerry's double-dip : lead with your values and make money, too Titelvorschau
SchließenTitelvorschau
Prüfung…

Ben & Jerry's double-dip : lead with your values and make money, too

Verfasser/in: Ben Cohen; Jerry Greenfield; Meredith Maran
Verlag: New York, NY : Simon & Schuster, ©1997.
Ausgabe/Format   Buch : Biografie : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
From the day they founded Ben & Jerry's in 1978, through the twists and turns of building what is now a $160 million international company, Ben and Jerry have been as committed to turning business into a tool for social change as they've been to turning premium ingredients into great ice cream. In Ben & Jerry's Double-Dip, Ben and Jerry recount - with the irreverent humor and unfettered imagination that brought us
Bewertung:

(noch nicht bewertet) 0 mit Rezensionen - Verfassen Sie als Erste eine Rezension.

Themen
Ähnliche Titel

 

Exemplar ausleihen

&AllPage.SpinnerRetrieving; Suche nach Bibliotheken, die diesen Titel besitzen ...

Details

Physisches Format Online version:
Cohen, Ben (Ben R.)
Ben & Jerry's double-dip.
New York, NY : Simon & Schuster, c1997
(OCoLC)606149246
Name: Ben Cohen; Jerry Greenfield
Medientyp: Biografie
Dokumenttyp: Buch
Alle Autoren: Ben Cohen; Jerry Greenfield; Meredith Maran
ISBN: 0684834995 9780684834993
OCLC-Nummer: 36446915
Beschreibung: 300 p. : ill. ; 25 cm.
Inhalt: ch. 1. What do you mean, values-led business? --
ch. 2. Looking for goods in all the right places: values-led sourcing and new-product development --
ch. 3. Turning values into value: values-led retailing --
ch. 4. Franchises and partnerships: values-led retailing --
ch. 5. Marketing for real --
ch. 6. People power: values-led human resources --
ch. 7. Mixing business and politics: taking stands on social issues --
ch. 8. International growth --
ch. 9. Future of values-led business.
Andere Titel Ben and Jerry's double-dip
Verfasserangabe: Ben Cohen and Jerry Greenfield, with Meredith Maran.
Weitere Informationen:

Abstract:

From the day they founded Ben & Jerry's in 1978, through the twists and turns of building what is now a $160 million international company, Ben and Jerry have been as committed to turning business into a tool for social change as they've been to turning premium ingredients into great ice cream. In Ben & Jerry's Double-Dip, Ben and Jerry recount - with the irreverent humor and unfettered imagination that brought us such memorable flavors as "Cherry Garcia," "Wavy Gravy,"

and "Chubby Hubby" - some of their untraditional and most successful marketing strategies. For example, when they needed money to build a new plant, Ben and Jerry eschewed conventional methods of raising capital; instead, they held a Vermont-only public stock offering, which put the ownership of the company into the hands of the residents of Ben & Jerry's home state. With its seemingly wacky antics, controversial social and political stands, and iconoclastic corporate.

policies, the company that's come to embody socially responsible business has drawn the skepticism of business analysts, the criticism of media cynics, and the amazement - and ultimately, the respect - of the business world and the people in it. As Ben and Jerry explain in Double-Dip, they haven't always known exactly what they were doing, but they've always known why they were doing it. There's a method to their madness; that method is what they call "values-led.

business." Ben & Jerry's Double-Dip explains what values-led business is, why it's the best model for business today, and how anyone who owns, works for, invests in, or shops with a company can help make it a socially responsible business.

Rezensionen

Nutzer-Rezensionen
Suche nach GoodReads-Rezensionen
Suche nach DOGObooks-Rezensionen…

Tags

Alle Nutzer-Tags (1)

Anzeige der beliebtesten Schlagwörter als: Schlagwortliste | Tag Cloud

Ähnliche Titel

Verwandte Themen:(9)

Nutzerlisten mit diesen Titeln (3)

Anfrage bestätigen

Sie haben diesen Titel bereits angefordert. Wenn Sie trotzdem fortfahren möchten, klicken Sie auf OK.

Verlinkung


<http://www.worldcat.org/oclc/36446915>
library:oclcnum"36446915"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/36446915>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:contributor
schema:contributor
schema:copyrightYear"1997"
schema:creator
schema:datePublished"1997"
schema:description"and "Chubby Hubby" - some of their untraditional and most successful marketing strategies. For example, when they needed money to build a new plant, Ben and Jerry eschewed conventional methods of raising capital; instead, they held a Vermont-only public stock offering, which put the ownership of the company into the hands of the residents of Ben & Jerry's home state. With its seemingly wacky antics, controversial social and political stands, and iconoclastic corporate."@en
schema:description"business." Ben & Jerry's Double-Dip explains what values-led business is, why it's the best model for business today, and how anyone who owns, works for, invests in, or shops with a company can help make it a socially responsible business."@en
schema:description"policies, the company that's come to embody socially responsible business has drawn the skepticism of business analysts, the criticism of media cynics, and the amazement - and ultimately, the respect - of the business world and the people in it. As Ben and Jerry explain in Double-Dip, they haven't always known exactly what they were doing, but they've always known why they were doing it. There's a method to their madness; that method is what they call "values-led."@en
schema:description"From the day they founded Ben & Jerry's in 1978, through the twists and turns of building what is now a $160 million international company, Ben and Jerry have been as committed to turning business into a tool for social change as they've been to turning premium ingredients into great ice cream. In Ben & Jerry's Double-Dip, Ben and Jerry recount - with the irreverent humor and unfettered imagination that brought us such memorable flavors as "Cherry Garcia," "Wavy Gravy,""@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/568358>
schema:genre"Biography"@en
schema:genre"History"@en
schema:inLanguage"en"
schema:name"Ben and Jerry's double-dip"@en
schema:name"Ben & Jerry's double-dip : lead with your values and make money, too"@en
schema:numberOfPages"300"
schema:publisher
schema:url
schema:workExample

Content-negotiable representations

Fenster schließen

Bitte in WorldCat einloggen 

Sie haben kein Konto? Sie können sehr einfach ein kostenloses Konto anlegen,.