pular para conteúdo
Ben & Jerry's double-dip : lead with your values and make money, too Ver prévia deste item
FecharVer prévia deste item
Checando...

Ben & Jerry's double-dip : lead with your values and make money, too

Autor: Ben Cohen; Jerry Greenfield; Meredith Maran
Editora: New York, NY : Simon & Schuster, ©1997.
Edição/Formato   Print book : Biografia : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
From the day they founded Ben & Jerry's in 1978, through the twists and turns of building what is now a $160 million international company, Ben and Jerry have been as committed to turning business into a tool for social change as they've been to turning premium ingredients into great ice cream. In Ben & Jerry's Double-Dip, Ben and Jerry recount - with the irreverent humor and unfettered imagination that brought us
Classificação:

(ainda não classificado) 0 com críticas - Seja o primeiro.

Assuntos
Mais como este

 

Encontrar uma cópia na biblioteca

&AllPage.SpinnerRetrieving; Encontrando bibliotecas que possuem este item...

Detalhes

Gênero/Forma: Biography
History
Formato Físico Adicional: Online version:
Cohen, Ben (Ben R.).
Ben & Jerry's double-dip.
New York, NY : Simon & Schuster, ©1997
(OCoLC)606149246
Pessoa Denominada: Ben Cohen; Jerry Greenfield; Ben Cohen; Jerry Greenfield
Tipo de Material: Biografia
Tipo de Documento: Livro
Todos os Autores / Contribuintes: Ben Cohen; Jerry Greenfield; Meredith Maran
ISBN: 0684834995 9780684834993
Número OCLC: 36446915
Descrição: 300 pages : illustrations ; 25 cm
Conteúdos: ch. 1. What do you mean, values-led business? --
ch. 2. Looking for goods in all the right places: values-led sourcing and new-product development --
ch. 3. Turning values into value: values-led retailing --
ch. 4. Franchises and partnerships: values-led retailing --
ch. 5. Marketing for real --
ch. 6. People power: values-led human resources --
ch. 7. Mixing business and politics: taking stands on social issues --
ch. 8. International growth --
ch. 9. Future of values-led business.
Outros Títulos: Ben and Jerry's double-dip
Responsabilidade: Ben Cohen and Jerry Greenfield, with Meredith Maran.
Mais informações:

Resumo:

From the day they founded Ben & Jerry's in 1978, through the twists and turns of building what is now a $160 million international company, Ben and Jerry have been as committed to turning business into a tool for social change as they've been to turning premium ingredients into great ice cream. In Ben & Jerry's Double-Dip, Ben and Jerry recount - with the irreverent humor and unfettered imagination that brought us such memorable flavors as "Cherry Garcia," "Wavy Gravy,"

And "Chubby Hubby"--Some of their untraditional and most successful marketing strategies. For example, when they needed money to build a new plant, Ben and Jerry eschewed conventional methods of raising capital; instead, they held a Vermont-only public stock offering, which put the ownership of the company into the hands of the residents of Ben & Jerry's home state. With its seemingly wacky antics, controversial social and political stands, and iconoclastic corporate.

Policies, the company that's come to embody socially responsible business has drawn the skepticism of business analysts, the criticism of media cynics, and the amazement - and ultimately, the respect - of the business world and the people in it. As Ben and Jerry explain in Double-Dip, they haven't always known exactly what they were doing, but they've always known why they were doing it. There's a method to their madness; that method is what they call "values-led.

Business." Ben & Jerry's Double-Dip explains what values-led business is, why it's the best model for business today, and how anyone who owns, works for, invests in, or shops with a company can help make it a socially responsible business.

Críticas

Críticas contribuídas por usuários
Recuperando críticas GoodReas...
Recuperando comentários DOGObooks

Etiquetas

Etiquetas de todos os usuários (1)

Ver as etiquetas mais populares como: lista de etiquetas | nuvem de etiquetas

Confirmar esta solicitação

Você já pode ter solicitado este item. Por favor, selecione Ok se gostaria de proceder com esta solicitação de qualquer forma.

Dados Ligados


Primary Entity

<http://www.worldcat.org/oclc/36446915> # Ben & Jerry's double-dip : lead with your values and make money, too
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "36446915" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/568358#Place/new_york_ny> ; # New York, NY
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   schema:about <http://id.worldcat.org/fast/1122851> ; # Social responsibility of business
   schema:about <http://experiment.worldcat.org/entity/work/data/568358#Topic/businesspeople_united_states> ; # Businesspeople--United States
   schema:about <http://id.loc.gov/authorities/subjects/sh2008111859> ; # Social responsibility of business--United States
   schema:about <http://id.worldcat.org/fast/842980> ; # Businesspeople
   schema:about <http://id.worldcat.org/fast/1204155> ; # United States.
   schema:about <http://experiment.worldcat.org/entity/work/data/568358#Topic/ben_and_jerry_s> ; # Ben and Jerry's
   schema:about <http://experiment.worldcat.org/entity/work/data/568358#Person/greenfield_jerry> ; # Jerry Greenfield
   schema:about <http://experiment.worldcat.org/entity/work/data/568358#Person/cohen_ben_ben_r> ; # Ben R. Cohen
   schema:about <http://dewey.info/class/338.763740973/e21/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/568358#Organization/ben_&_jerry_s_firm> ; # Ben & Jerry's (Firm)
   schema:about <http://experiment.worldcat.org/entity/work/data/568358#Topic/levensmiddelenindustrie> ; # Levensmiddelenindustrie
   schema:about <http://experiment.worldcat.org/entity/work/data/568358#Topic/marketing> ; # Marketing
   schema:about <http://viaf.org/viaf/8858719> ; # Jerry Greenfield
   schema:about <http://viaf.org/viaf/127947570> ; # Ben & Jerry's (Firm)
   schema:about <http://id.worldcat.org/fast/966548> ; # Ice cream industry
   schema:about <http://id.loc.gov/authorities/subjects/sh2009126727> ; # Ice cream industry--United States
   schema:alternateName "Ben and Jerry's double-dip" ;
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://experiment.worldcat.org/entity/work/data/568358#Person/maran_meredith> ; # Meredith Maran
   schema:contributor <http://viaf.org/viaf/8858719> ; # Jerry Greenfield
   schema:copyrightYear "1997" ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/568358#Person/cohen_ben_ben_r> ; # Ben R. Cohen
   schema:datePublished "1997" ;
   schema:description "Business." Ben & Jerry's Double-Dip explains what values-led business is, why it's the best model for business today, and how anyone who owns, works for, invests in, or shops with a company can help make it a socially responsible business."@en ;
   schema:description "Policies, the company that's come to embody socially responsible business has drawn the skepticism of business analysts, the criticism of media cynics, and the amazement - and ultimately, the respect - of the business world and the people in it. As Ben and Jerry explain in Double-Dip, they haven't always known exactly what they were doing, but they've always known why they were doing it. There's a method to their madness; that method is what they call "values-led."@en ;
   schema:description "From the day they founded Ben & Jerry's in 1978, through the twists and turns of building what is now a $160 million international company, Ben and Jerry have been as committed to turning business into a tool for social change as they've been to turning premium ingredients into great ice cream. In Ben & Jerry's Double-Dip, Ben and Jerry recount - with the irreverent humor and unfettered imagination that brought us such memorable flavors as "Cherry Garcia," "Wavy Gravy,""@en ;
   schema:description "And "Chubby Hubby"--Some of their untraditional and most successful marketing strategies. For example, when they needed money to build a new plant, Ben and Jerry eschewed conventional methods of raising capital; instead, they held a Vermont-only public stock offering, which put the ownership of the company into the hands of the residents of Ben & Jerry's home state. With its seemingly wacky antics, controversial social and political stands, and iconoclastic corporate."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/568358> ;
   schema:genre "Biography"@en ;
   schema:genre "History"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/606149246> ;
   schema:name "Ben & Jerry's double-dip : lead with your values and make money, too"@en ;
   schema:productID "36446915" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/36446915#PublicationEvent/new_york_ny_simon_&_schuster_1997> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/568358#Agent/simon_&_schuster> ; # Simon & Schuster
   schema:workExample <http://worldcat.org/isbn/9780684834993> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/36446915> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/568358#Agent/simon_&_schuster> # Simon & Schuster
    a bgn:Agent ;
   schema:name "Simon & Schuster" ;
    .

<http://experiment.worldcat.org/entity/work/data/568358#Person/cohen_ben_ben_r> # Ben R. Cohen
    a schema:Person ;
   schema:familyName "Cohen" ;
   schema:givenName "Ben R." ;
   schema:givenName "Ben" ;
   schema:name "Ben R. Cohen" ;
    .

<http://experiment.worldcat.org/entity/work/data/568358#Person/greenfield_jerry> # Jerry Greenfield
    a schema:Person ;
   schema:familyName "Greenfield" ;
   schema:givenName "Jerry" ;
   schema:name "Jerry Greenfield" ;
    .

<http://experiment.worldcat.org/entity/work/data/568358#Person/maran_meredith> # Meredith Maran
    a schema:Person ;
   schema:familyName "Maran" ;
   schema:givenName "Meredith" ;
   schema:name "Meredith Maran" ;
    .

<http://experiment.worldcat.org/entity/work/data/568358#Topic/levensmiddelenindustrie> # Levensmiddelenindustrie
    a schema:Intangible ;
   schema:name "Levensmiddelenindustrie"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2008111859> # Social responsibility of business--United States
    a schema:Intangible ;
   schema:name "Social responsibility of business--United States"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2009126727> # Ice cream industry--United States
    a schema:Intangible ;
   schema:name "Ice cream industry--United States"@en ;
    .

<http://id.worldcat.org/fast/1122851> # Social responsibility of business
    a schema:Intangible ;
   schema:name "Social responsibility of business"@en ;
    .

<http://id.worldcat.org/fast/1204155> # United States.
    a schema:Place ;
   schema:name "United States." ;
    .

<http://id.worldcat.org/fast/842980> # Businesspeople
    a schema:Intangible ;
   schema:name "Businesspeople"@en ;
    .

<http://id.worldcat.org/fast/966548> # Ice cream industry
    a schema:Intangible ;
   schema:name "Ice cream industry"@en ;
    .

<http://viaf.org/viaf/127947570> # Ben & Jerry's (Firm)
    a schema:Organization ;
   schema:name "Ben & Jerry's (Firm)" ;
    .

<http://viaf.org/viaf/8858719> # Jerry Greenfield
    a schema:Person ;
   schema:familyName "Greenfield" ;
   schema:givenName "Jerry" ;
   schema:name "Jerry Greenfield" ;
    .

<http://worldcat.org/isbn/9780684834993>
    a schema:ProductModel ;
   schema:isbn "0684834995" ;
   schema:isbn "9780684834993" ;
    .

<http://www.worldcat.org/oclc/606149246>
    a schema:CreativeWork ;
   rdfs:label "Ben & Jerry's double-dip." ;
   schema:description "Online version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/36446915> ; # Ben & Jerry's double-dip : lead with your values and make money, too
    .


Content-negotiable representations

Close Window

Por favor, conecte-se ao WorldCat 

Não tem uma conta? Você pode facilmente criar uma conta gratuita.