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Ben & Jerry's double-dip : lead with your values and make money, too

著者: Ben Cohen; Jerry Greenfield; Meredith Maran
出版商: New York, NY : Simon & Schuster, ©1997.
版本/格式:   打印图书 : 传记 : 英语查看所有的版本和格式
提要:
From the day they founded Ben & Jerry's in 1978, through the twists and turns of building what is now a $160 million international company, Ben and Jerry have been as committed to turning business into a tool for social change as they've been to turning premium ingredients into great ice cream. In Ben & Jerry's Double-Dip, Ben and Jerry recount - with the irreverent humor and unfettered imagination that brought us
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详细书目

类型/形式: Biography
History
附加的形体格式: Online version:
Cohen, Ben (Ben R.).
Ben & Jerry's double-dip.
New York, NY : Simon & Schuster, ©1997
(OCoLC)606149246
提及的人: Ben Cohen; Jerry Greenfield; Ben Cohen; Jerry Greenfield
材料类型: 传记
文档类型 图书
所有的著者/提供者: Ben Cohen; Jerry Greenfield; Meredith Maran
ISBN: 0684834995 9780684834993
OCLC号码: 36446915
描述: 300 pages : illustrations ; 25 cm
内容: ch. 1. What do you mean, values-led business? --
ch. 2. Looking for goods in all the right places: values-led sourcing and new-product development --
ch. 3. Turning values into value: values-led retailing --
ch. 4. Franchises and partnerships: values-led retailing --
ch. 5. Marketing for real --
ch. 6. People power: values-led human resources --
ch. 7. Mixing business and politics: taking stands on social issues --
ch. 8. International growth --
ch. 9. Future of values-led business.
其他题名: Ben and Jerry's double-dip
责任: Ben Cohen and Jerry Greenfield, with Meredith Maran.
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摘要:

In this text, the authors explain their business method, that of "values-led business", and how anyone who owns, works for, invests in, or shops with a company might help make it a socially  再读一些...

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