跳至内容
Ben & Jerry's double-dip : lead with your values and make money, too 線上預覽
關閉線上預覽
正在查...

Ben & Jerry's double-dip : lead with your values and make money, too

作者: Ben Cohen; Jerry Greenfield; Meredith Maran
出版商: New York, NY : Simon & Schuster, ©1997.
版本/格式:   圖書 : 傳記 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
From the day they founded Ben & Jerry's in 1978, through the twists and turns of building what is now a $160 million international company, Ben and Jerry have been as committed to turning business into a tool for social change as they've been to turning premium ingredients into great ice cream. In Ben & Jerry's Double-Dip, Ben and Jerry recount - with the irreverent humor and unfettered imagination that brought us
評定級別:

(尚未評分) 0 附有評論 - 成爲第一個。

主題
更多類似這樣的

 

在圖書館查詢

&AllPage.SpinnerRetrieving; 正在查詢有此資料的圖書館...

詳細書目

類型/形式: Biography
History
其他的實體格式: Online version:
Cohen, Ben (Ben R.)
Ben & Jerry's double-dip.
New York, NY : Simon & Schuster, c1997
(OCoLC)606149246
提及的人: Ben Cohen; Jerry Greenfield; Ben Cohen; Jerry Greenfield
資料類型: 傳記
文件類型: 圖書
所有的作者/貢獻者: Ben Cohen; Jerry Greenfield; Meredith Maran
ISBN: 0684834995 9780684834993
OCLC系統控制編碼: 36446915
描述: 300 p. : ill. ; 25 cm.
内容: ch. 1. What do you mean, values-led business? --
ch. 2. Looking for goods in all the right places: values-led sourcing and new-product development --
ch. 3. Turning values into value: values-led retailing --
ch. 4. Franchises and partnerships: values-led retailing --
ch. 5. Marketing for real --
ch. 6. People power: values-led human resources --
ch. 7. Mixing business and politics: taking stands on social issues --
ch. 8. International growth --
ch. 9. Future of values-led business.
其他題名: Ben and Jerry's double-dip
責任: Ben Cohen and Jerry Greenfield, with Meredith Maran.
更多資訊:

摘要:

From the day they founded Ben & Jerry's in 1978, through the twists and turns of building what is now a $160 million international company, Ben and Jerry have been as committed to turning business into a tool for social change as they've been to turning premium ingredients into great ice cream. In Ben & Jerry's Double-Dip, Ben and Jerry recount - with the irreverent humor and unfettered imagination that brought us such memorable flavors as "Cherry Garcia," "Wavy Gravy,"

and "Chubby Hubby" - some of their untraditional and most successful marketing strategies. For example, when they needed money to build a new plant, Ben and Jerry eschewed conventional methods of raising capital; instead, they held a Vermont-only public stock offering, which put the ownership of the company into the hands of the residents of Ben & Jerry's home state. With its seemingly wacky antics, controversial social and political stands, and iconoclastic corporate.

policies, the company that's come to embody socially responsible business has drawn the skepticism of business analysts, the criticism of media cynics, and the amazement - and ultimately, the respect - of the business world and the people in it. As Ben and Jerry explain in Double-Dip, they haven't always known exactly what they were doing, but they've always known why they were doing it. There's a method to their madness; that method is what they call "values-led.

business." Ben & Jerry's Double-Dip explains what values-led business is, why it's the best model for business today, and how anyone who owns, works for, invests in, or shops with a company can help make it a socially responsible business.

評論

讀者提供的評論
正在擷取GoodReads評論...
正在擷取DOGObooks的評論

標籤

所有的讀者標籤 (1)

檢視最熱門的標籤,呈現的形式是: 標籤我的最愛清單 | 標籤雲(tag cloud)

確認申請

你可能已經申請過這份資料。若還是想申請,請選確認。

連結資料


<http://www.worldcat.org/oclc/36446915>
library:oclcnum"36446915"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/36446915>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:contributor
schema:contributor
schema:copyrightYear"1997"
schema:creator
schema:datePublished"1997"
schema:description"and "Chubby Hubby" - some of their untraditional and most successful marketing strategies. For example, when they needed money to build a new plant, Ben and Jerry eschewed conventional methods of raising capital; instead, they held a Vermont-only public stock offering, which put the ownership of the company into the hands of the residents of Ben & Jerry's home state. With its seemingly wacky antics, controversial social and political stands, and iconoclastic corporate."@en
schema:description"business." Ben & Jerry's Double-Dip explains what values-led business is, why it's the best model for business today, and how anyone who owns, works for, invests in, or shops with a company can help make it a socially responsible business."@en
schema:description"policies, the company that's come to embody socially responsible business has drawn the skepticism of business analysts, the criticism of media cynics, and the amazement - and ultimately, the respect - of the business world and the people in it. As Ben and Jerry explain in Double-Dip, they haven't always known exactly what they were doing, but they've always known why they were doing it. There's a method to their madness; that method is what they call "values-led."@en
schema:description"From the day they founded Ben & Jerry's in 1978, through the twists and turns of building what is now a $160 million international company, Ben and Jerry have been as committed to turning business into a tool for social change as they've been to turning premium ingredients into great ice cream. In Ben & Jerry's Double-Dip, Ben and Jerry recount - with the irreverent humor and unfettered imagination that brought us such memorable flavors as "Cherry Garcia," "Wavy Gravy,""@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/568358>
schema:genre"Biography."@en
schema:genre"Biography"@en
schema:genre"History."@en
schema:genre"History"@en
schema:inLanguage"en"
schema:name"Ben and Jerry's double-dip"@en
schema:name"Ben & Jerry's double-dip : lead with your values and make money, too"@en
schema:numberOfPages"300"
schema:publisher
schema:url
schema:workExample

Content-negotiable representations

關閉視窗

請登入WorldCat 

没有帳號嗎?你可很容易的 建立免費的帳號.