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Bernari ...

Author: Emilio Pesce
Publisher: Firenze, La nuova Italia, 1970.
Series: Castoro, 47.
Edition/Format:   Print book : ItalianView all editions and formats
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Named Person: Carlo Bernari; Carlo Bernari
Document Type: Book
All Authors / Contributors: Emilio Pesce
OCLC Number: 1146271
Notes: Cover title.
Description: 109 pages 17 cm.
Contents: Reading television texts : the postmodern language of advertising / Mary Cross --
When foreign sells : exotica in American TV ads of the eighties and nineties / Elise Salem Manganaro --
Some versions of the pastoral : myth in advertising; advertising as myth / Martin Green --
"We bring good things to life" [and] "We're always there" : the adworld of GE / Harry Keyishian --
Love and liqueur : modernism and postmodernism in advertising and fiction / Walter Cummins --
Man has fallen and he can't get up : an essay on postmodernism and advertising / Roger Koppl --
Burroughs and advertising : fractured language, fractured time, fractured image as the universal language / Michael B. Goodman --
The selling of gender identity / Judith Waters and George Ellis --
Advertising as educator / Donald W. Jugenheimer --
The betrayal of the media / Chester St. H. Mills and Rebecca A.Chaisson.
Series Title: Castoro, 47.

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Primary Entity

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