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Best ads : shock in advertising

Author: Dave Saunders
Publisher: London : Batsford, 1996.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This study looks at how graphic arts are used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.
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Genre/Form: Pictorial works
Document Type: Book
All Authors / Contributors: Dave Saunders
ISBN: 0713479043 9780713479041
OCLC Number: 44695780
Notes: Spine title: Shock in advertising.
Includes index.
Description: 128 pages : illustrations (some color) ; 25 cm
Other Titles: Shock in advertising
Responsibility: Dave Saunders.

Abstract:

In the quest for prominence in the world of advertising, photographers and advertising agencies are pushing to the limits of good taste and sometimes going beyond that invisible line. This book looks  Read more...

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