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Best customers : demographics of consumer demand

Author: New Strategist Publications, Inc.
Publisher: Ithaca, N.Y. : New Strategist Publications, ©2010.
Edition/Format:   eBook : Document : English : 7th edView all editions and formats
Summary:
Analyzes household spending on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).
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Details

Genre/Form: Electronic books
Statistics
Additional Physical Format: Print version:
Best customers.
Ithaca, N.Y. : New Strategist Publications, ©2010
(OCoLC)668197754
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: New Strategist Publications, Inc.
ISBN: 9781441680068 1441680063 9781935114895 1935114891
OCLC Number: 693780252
Description: 1 online resource (xiii, 773 pages) : illustrations
Contents: ch 1. Alcoholic beverages --
ch 2. Apparel --
ch 3. Computers --
ch 4. Education --
ch 5. Entertainment --
ch 6. Financial products and services --
ch 7. Furnishings and equipment --
ch 8. Gifts for people in other households --
ch 9. Groceries --
ch 10. Health care --
ch 11. Household services --
ch 12. Housekeeping supplies --
ch 13. Personal care --
ch 14. Reading material --
ch 15. Restaurants and carry-outs --
ch 16. Shelter --
ch 17. Telephone --
ch 18. Tobacco products --
ch 19. Transportation --
ch 20. Travel --
ch 21. Utilities.
Responsibility: by the editors of New Strategist Publications.

Abstract:

Analyzes household spending on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).

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