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|All Authors / Contributors:||
Lawrence J Gitman; Carl D McDaniel
|Notes:||Accompanying student companion CD-ROM ("The best of the future of business." 1st ed.) contains 2 additional chapters: A, Using the Internet for business success; B, Managing your personal finances.
Multi-media instructional aids, including interactive web sites, are available to supplement the text.
|Description:||xxv, 518 pages : color illustrations ; 28 cm + 1 computer optical disc (4 3/4 in.)|
|Contents:||Understanding economic systems and competition --
Competing in the global marketplace --
Making ethical decisions and managing a socially responsible business --
Forms of business ownership --
Entrepreneurship : starting and growing a business --
Management and leadership in today's organization --
Designing organizational structures --
Achieving world-class operations management --
Managing human resources --
Motivating employees and creating self-managed teams --
Understanding the customer and creating goods and services that satisfy --
Developing the marketing mix --
Using technology to manage information --
Using financial information and accounting --
Understanding money and financial institutions --
Financial management and securities markets.
|Other Titles:||Future of business|
|Responsibility:||Lawrence J. Gitman, Carl McDaniel.|