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Best practice cases in branding : lessons from the world's strongest brands

Author: Kevin Lane Keller
Publisher: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, ©2003.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Case studies
Fallstudiensammlung
Additional Physical Format: Online version:
Keller, Kevin Lane, 1956-
Best practice cases in branding.
Upper Saddle River, N.J. : Pearson Education/Prentice Hall, ©2003
(OCoLC)704444348
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Kevin Lane Keller
ISBN: 0131411330 9780131411333
OCLC Number: 51851591
Notes: Published to accompany: Strategic brand management : building, measuring, and managing brand equity, 2nd ed.
Description: 288 pages : illustrations ; 24 cm
Contents: Case 1. Levi Straus & Co. --
Case 2. Intel Corporation --
Case 3. The California Milk Processor Board --
Case 4. Red Bull --
Case 5. MTV --
Case 6. Nike --
Case 7. DuPont --
Case 8. Nivea --
Case 9. Starbucks Corporation --
Case 10. Yahoo! --
Case 11. Snapple --
Case 12. Accenture.
Other Titles: Lessons from the world's strongest brands
Responsibility: Kevin Lane Keller.

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