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Best practices in marketing and their impact on quality of life

Author: Helena Alves, (Social marketing researcher); José Luis Vázquez
Publisher: Dordrecht ; New York : Springer, ©2013.
Series: Applying quality of life research: Best practices.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Best practices in marketing and their impact on quality of life
(OCoLC)826660059
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Helena Alves, (Social marketing researcher); José Luis Vázquez
ISBN: 9789400758780 9400758782
OCLC Number: 847839239
Notes: Includes index.
Description: 1 online resource.
Contents: Theoretical Note and Summaries. Quality-of-Life Marketing: An Introduction to the Topic / Helena Alves, José Luis Vázquez --
Cases. Case 1: The Alliance for Appalachia / Walter Wymer --
Case 2: Stakeholders' Reactions to an Upstream Intervention to Improve Children's Diets / Simone Pettigrew, Melanie Pescud --
Case 3: Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greece / Rodoula H. Tsiotsou, Eleni P. Mavragani --
Case 4: Communicating Town / Anna Vaňová, Alica Božíková, Miroslav Foret --
Case 5: Get Your Life into Gear / Sinead Duane, Christine Domegan --
Case 6: Development of a Marketing Strategy for German Minority Association in Croatia / Mirna Leko Šimić, Renata Trischler --
Case 7: Place Marketing and Residents' Perceptions of Improvements on Quality of Life / Helena Alves, José Luis Vázquez --
Case 8: Relationship Marketing in the Local Authority / Katarína Petríková, Anna Vaňová --
Case 9: The Role of Health Marketing in Educating the Demand for the Public Hospital Emergency Services / Juan Miguel Rey-Pino --
Case 10: Hagar: From Darkness to Hope in Cambodia / Coralie Nancarrow, Dave Webb, Rebecca Larsen, Sean Wrigley --
Case 11: Increasing Organ Donation: The Case for Social Marketing / Maurice Murphy, Ronan O' Sullivan --
Case 12: How a Municipality Can Serve the Elderly Public: The Case of the Ages Space (ESPAÇO DAS IDADES) / Arminda do Paço --
Case 13: Preventing Diabetes-Related Amputations / Jessica Price --
Case 14: Qimaavik Women's Shelter / Anne M. Lavack --
Case 15: Improving Employees' Quality of Life / M. Isabel Sánchez-Hernández, María Purificación García-Miguélez.
Series Title: Applying quality of life research: Best practices.
Responsibility: edited by Helena Alves, Jose Luis Vazquez.
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Abstract:

Gathering cases from around the world, this book reviews best practices in marketing and their impact on quality of life. Each case details a specific social problem and the marketing strategy  Read more...

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