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Better business writing on the web : how to write fresh, functional, findable documents for intranets and web sites

Author: Rachel McAlpine
Publisher: Wellington, N.Z. : CC Press, ©2007.
Edition/Format:   Print book : English
Database:WorldCat
Summary:
The title reflects the hard-to-convey fact that nowadays, web writing is business writing and business writing is web writing. This is a book for everyone who writes at work - it’s not just for your overworked intranet editor. Anyone who writes reports, manuals, procedures, newsletters, teaching materials, marketing copy or policy needs this knowledge, because sooner or later, their writing is published online.  Read more...
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Document Type: Book
All Authors / Contributors: Rachel McAlpine
ISBN: 9780473123512 0473123517
OCLC Number: 174100907
Description: 286 pages : illustrations ; 23 cm
Contents: 1. 21st century business writing --
2. Why the dream seems impossible --
3. Not your usual reader --
4. Plain language online --
5. F-headlines : flying the flag --
6. F-summaries : do or die --
7. F-links and cuff-links --
8. Feng shui of online content --
9. Function and dysfunction --
10. Focused, freestanding content --
11. Fresh and factual content --
12. Photos, figs, Flash and audio --
13. Findable content --
14. Web Me-Too and what else is new --
15. Standard pages need a brain --
16. Secret life of intranets --
17. E-government : because you must --
18. Commercial content : trust me --
19. Academic content : practise what you preach --
20. International content --
21. Culture change : getting contented.
Responsibility: Rachel McAlpine.

Abstract:

The title reflects the hard-to-convey fact that nowadays, web writing is business writing and business writing is web writing. This is a book for everyone who writes at work - it’s not just for your overworked intranet editor. Anyone who writes reports, manuals, procedures, newsletters, teaching materials, marketing copy or policy needs this knowledge, because sooner or later, their writing is published online. Rachel focuses first on the 4 essential skills for web content authors: plain language, F-headlines, F-summaries, and F-links.

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