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Better Make It Real : Creating Authenticity in an Increasingly Fake World.

Author: Jill J Morin
Publisher: Santa Barbara : ABC-CLIO, 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Better Make It Real: Creating Authenticity in an Increasingly Fake World describes the importance of authenticity as a core business strategy for achieving market dominance and customer loyalty. Positioning authenticity as the filter through which all organizational decisions should be made, the book offers a transformational process based on the four Psperception, products/services, people, and placethat will  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jill J Morin
ISBN: 9780313376818 0313376816 1282524348 9781282524347
OCLC Number: 609862156
Description: 1 online resource (196 pages)
Contents: Cover; Contents; Acknowledgments; Introduction; Prologue: A Tale of Two Doctors; PART 1; 1. Authenticity; 2. Experience Matters; 3. What Is Total Experience Design?; 4. Go Big or Don't Bother; PART 2; 5. DiscoverWhere Are You Today?; 6. DreamWhere Do You Want to Go Tomorrow?; 7. DefineGetting from Here to There; 8. DesignMaking Choices to Close the Gaps; 9. DeliverThe Finish and the Starting Line; Epilogue: Make It Real; The Kahler Slater Story; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W.

Abstract:

Better Make It Real: Creating Authenticity in an Increasingly Fake World describes the importance of authenticity as a core business strategy for achieving market dominance and customer loyalty. Positioning authenticity as the filter through which all organizational decisions should be made, the book offers a transformational process based on the four Psperception, products/services, people, and placethat will enable leaders to identify exactly how they want to transform their organizations to more authentically represent their values, beliefs, mission, and service philosophy.||Drawing dir.

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