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A better way to think about business : how personal integrity leads to corporate success

Author: Robert C Solomon
Publisher: New York : Oxford University Press, 1999.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Robert C Solomon
ISBN: 0195112385 9780195112382
OCLC Number: 39379928
Description: xxiv, 145 p. ; 22 cm.
Contents: How to Use This Book --
Introduction: Can Virtue Be Taught? --
Down from the Mountaintop --
Back to the Mountain: Living Our Values --
Why Virtue Is Necessary --
An Aristotelian Approach to Business --
How Not to Think About Business: Myths and Metaphors --
Marketing 101 --
The Language of Dehumanization --
Attila the Hun and Other Business Heroes --
"Better Fear Than Love" --
Masters of the Universe --
Metaphors of Mayhem, Visions of Civility --
"It's a Jungle Out There!" --
"Business as a Battlefield" --
"An Efficient Money-Making Machine" --
"The Information Revolution" --
"The Game of Business" --
Competition and Cowboy Capitalism --
The Myth of the Entrepreneur --
Abstract Greed --
The Myth of the Profit Motive --
The Myth of Altruism --
A Better Way to Think About Business: The Meaning of Integrity --
The Virtues of Free Enterprise --
The Meaning of Integrity --
Without Integrity: The Hypocrite, the Opportunist, and the Chameleon --
Revisioning the Corporation: The Company as Community --
The Corporation as Citizen --
The Virtues of a Corporate Culture --
Corporate Codes of Ethics: What Are They For? --
Business as a Profession --
Business, Merit, and Excellence --
The Meaning of Leadership --
Being and Doing: The Nature of the Virtues --
A Catalog of Business Virtues --
Ability --
Acceptance --
Ambition --
Amiability (Friendliness) --
Articulateness --
Attentiveness --
Autonomy --
Caring --
Charisma --
Compassion --
Competitiveness --
Contentment --
Cool-Headedness --
Cooperativeness (Teamwork) --
Courage.
Responsibility: Robert C. Solomon.
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