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Betty Friedan : her life

Author: Judith Adler Hennessee
Publisher: New York : Random House, ©1999.
Edition/Format:   Book : Biography : English : 1st edView all editions and formats
Database:WorldCat
Summary:
A candid look at the life of the woman who helped to found "three of the most important organizations of the women's movement--NOW, NWPC, NARAL."--Jacket.
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Genre/Form: Biography
Additional Physical Format: Online version:
Hennessee, Judith Adler.
Betty Friedan.
New York : Random House, c1999
(OCoLC)655390518
Named Person: Betty Friedan; Betty Friedan; Betty Friedan
Material Type: Biography
Document Type: Book
All Authors / Contributors: Judith Adler Hennessee
ISBN: 0679432035 9780679432036
OCLC Number: 39122819
Description: xvii, 330 p. : ill. ; 25 cm.
Contents: Starting up (where ideas come and how to test them in the marketplace) --
The first catalog (the nuts and bolts of launching a mail-order business) --
If you build it they will buy it (how to buy or manufacture your product) --
Asking for help (the ten commandments of combining a new business with a new family) --
The toddler years: my company learns to walk (getting the hand of cash flow, credit, publicity, technology, taxes, you name it) --
Franchising takes us forward (everything you need to know about franchising but didn't know whom to ask) --
Growing pains (how to raise money and keep the cash flowing) --
Managing chaos (how to handle disasters and other unforeseeable crisi --
count on the!) --
Getting yo yea ( the art of negotiating) --
Going public (IPO the street, a private jet, and realizing your dream).
Responsibility: Judith Hennessee.
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Abstract:

A candid look at the life of the woman who helped to found "three of the most important organizations of the women's movement--NOW, NWPC, NARAL."--Jacket.

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