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|Additional Physical Format:||Online version:
Hennessee, Judith Adler.
New York : Random House, ©1999
|Named Person:||Betty Friedan; Betty Friedan; Betty Friedan|
|All Authors / Contributors:||
Judith Adler Hennessee
|Description:||xvii, 330 pages : illustrations ; 25 cm|
|Contents:||Starting up (where ideas come and how to test them in the marketplace) --
The first catalog (the nuts and bolts of launching a mail-order business) --
If you build it they will buy it (how to buy or manufacture your product) --
Asking for help (the ten commandments of combining a new business with a new family) --
The toddler years: my company learns to walk (getting the hand of cash flow, credit, publicity, technology, taxes, you name it) --
Franchising takes us forward (everything you need to know about franchising but didn't know whom to ask) --
Growing pains (how to raise money and keep the cash flowing) --
Managing chaos (how to handle disasters and other unforeseeable crisi --
count on the!) --
Getting yo yea (the art of negotiating) --
Going public (IPO the street, a private jet, and realizing your dream).