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| 文件类型： | 书 |
|---|---|
| 所有的著者/提供者： |
John Yunker |
| ISBN: | 0735712085 9780735712089 |
| OCLC号码： | 49594738 |
| 注意： | Includes index. |
| 描述： | xx, 551 p. : ill. ; 23 cm. |
| 内容： | Thinking Globally -- One Internet; Many Voices -- In the Beginning, There Was English -- The Language of Globalization -- Numbers Speak Louder Than Words -- Who's Going Global? -- Moving Forward: Many Internets, Many Voices -- Navigating the Multilingual Internet -- Languages 101 -- Don't Let the Languages Scare You -- Computers and Characters -- Get to Know Unicode -- Managing the Multilingual Browser -- Languages and Countries and Code--Oh, My! -- The Shifting Sands of Web Globalization -- Switching Back to English -- Spotlight: Monster.com -- Preparation -- First Steps--and Missteps -- Multiple Personality Sites -- Overweight Sites -- Sites That Play Hard to Get -- Sloppy Sites -- Web Globalization Is Relative -- Are You Ready to Go Global? -- Premature Globalization -- Choosing a Market -- Calculate Return on Investment (ROI) -- Building Brands That Travel -- When "Foreign" Is a Good Thing -- You're Ready. Now What? -- Spotlight: L.L. Bean -- Hands-On: Spanish -- Which Spanish? -- Preparation -- Translation -- Graphics Localization -- HTML Localization -- Felicitaciones! -- Implementation -- Web Globalization Workflow -- Building a Workflow That Works for You -- Web Globalization Checklist -- Web Globalization Workflow, One Generation at a Time -- There's More Than One Way to Go Global -- Who's Doing the Work? -- Who's in Charge? -- Web Globalization Strategies: Three Scenarios -- A Workflow in Progress -- Let's Talk Budget -- The Spirit Is Willing, But the Budget Is Weak -- Where the Costs Come From. |
| 责任： | John Yunker. |
目次表：
PART I THINKING GLOBALLY
1 One Internet; Many Voices
2 Navigating the Multilingual Internet
PART II PREPARATION
3 First Steps -- and Missteps
4 Are You Ready to Go Global?
PART III IMPLEMENTATION
5 Web Globalization Workflow
6 Let's Talk Budget
7 Internationalization and Localization
PART IV TEXT AND TRANSLATION
8 Translation Management
9 Computer-Aided Translation (CAT)
10 Writing for a Global Audience
PART V DESIGN, DEVELOPMENT, AND MANAGEMENT
11 World Wide Design
12 Creating Multilingual Content
13 Global Content Management
PART VI BEYOND THE WEB
14 Mastering Your (Country) Domain
15 Supporting International Customers
16 Promoting Your Site Globally
17 The Future of Web Globalization
PART VII APPENDIXES
A Glossary
B Global Color Chart
C Character Entities
D Language and Country Codes
E Encodings
F International Notation Standards
注释：
Author web site: http://bytelevel.com/
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由 chrisv 已更新 2009-03-01