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Beyond mobile : people, communications and marketing in a mobilized world

Author: Mats Lindgren; Jörgen Jedbratt; Erika Svensson
Publisher: Houndmills, Basingstoke, Hampshire ; New York. N.Y. : Palgrave, 2002.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mats Lindgren; Jörgen Jedbratt; Erika Svensson
ISBN: 0333985087 9780333985083
OCLC Number: 48674591
Description: xxiv, 262 pages : illustrations ; 24 cm
Contents: pt. I. The Context. Ch. 1. What is the Mobile Marketplace All About --
Really? Ch. 2. The Topography of Mobility, Information and the Market. Ch. 3. The Individual as a Mobile Creature --
pt. II. Preconditions, Driving Forces and Trends. Ch. 4. Technology, Institutions, People and the Economy. Ch. 5. Technology. Ch. 6. The Institutions. Ch. 7. The Individual. Ch. 8. The Economy. Ch. 9. The New Marketing Logic --
pt. III. The Arena. Ch. 10. The Players in the Mobile Marketplace --
pt. IV. Mobile Marketing for Tomorrow. Ch. 11. The Mobile Marketplace in 2007 --
A Future Free of Surprises. Ch. 12. Four Scenarios for a Mobile Tomorrow. Postscript: Mobile Tomorrows --
Postscript: Kairos Future.
Responsibility: by Mats Lindgren, Jörgen Jedbratt, Erika Svensson.
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Abstract:

"Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.  Read more...

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'There are certainly many entrepreneurs and marketers who, like us, feel a large degree of uncertainty about the effects of new information technology on our consumption of products, and in turn, how Read more...

 
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