skip to content
Beyond mobile : people, communications and marketing in a mobilized world Preview this item
ClosePreview this item
Checking...

Beyond mobile : people, communications and marketing in a mobilized world

Author: Mats Lindgren; Jörgen Jedbratt; Erika Svensson
Publisher: Houndmills, Basingstoke, Hampshire ; New York. N.Y. : Palgrave, 2002.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mats Lindgren; Jörgen Jedbratt; Erika Svensson
ISBN: 0333985087 9780333985083
OCLC Number: 48674591
Description: xxiv, 262 p. : ill. ; 24 cm.
Contents: Pt. I. The Context. Ch. 1. What is the Mobile Marketplace All About --
Really? Ch. 2. The Topography of Mobility, Information and the Market. Ch. 3. The Individual as a Mobile Creature --
Pt. II. Preconditions, Driving Forces and Trends. Ch. 4. Technology, Institutions, People and the Economy. Ch. 5. Technology. Ch. 6. The Institutions. Ch. 7. The Individual. Ch. 8. The Economy. Ch. 9. The New Marketing Logic --
Pt. III. The Arena. Ch. 10. The Players in the Mobile Marketplace --
Pt. IV. Mobile Marketing for Tomorrow. Ch. 11. The Mobile Marketplace in 2007 --
A Future Free of Surprises. Ch. 12. Four Scenarios for a Mobile Tomorrow. Postscript: Mobile Tomorrows --
Postscript: Kairos Future.
Responsibility: by Mats Lindgren, Jörgen Jedbratt, Erika Svensson.
More information:

Abstract:

"Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (2)

View most popular tags as: tag list | tag cloud

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/48674591>
library:oclcnum"48674591"
library:placeOfPublication
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/48674591>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:contributor
schema:contributor
schema:creator
schema:datePublished"2002"
schema:description""Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/796981513>
schema:inLanguage"en"
schema:name"Beyond mobile : people, communications and marketing in a mobilized world"@en
schema:numberOfPages"262"
schema:publisher
schema:url
schema:workExample

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.