passa ai contenuti
Beyond mobile : people, communications and marketing in a mobilized world Anteprima di questo documento
ChiudiAnteprima di questo documento
Stiamo controllando…

Beyond mobile : people, communications and marketing in a mobilized world

Autore: Mats Lindgren; Jörgen Jedbratt; Erika Svensson
Editore: Houndmills, Basingstoke, Hampshire ; New York. N.Y. : Palgrave, 2002.
Edizione/Formato:   book_printbook : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
"Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
Voto:

(non ancora votato) 0 con commenti - Diventa il primo.

Soggetti
Altri come questo

 

Trova una copia online

Collegamenti a questo documento

Trova una copia in biblioteca

&AllPage.SpinnerRetrieving; Stiamo ricercando le biblioteche che possiedono questo documento…

Dettagli

Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: Mats Lindgren; Jörgen Jedbratt; Erika Svensson
ISBN: 0333985087 9780333985083
Numero OCLC: 48674591
Descrizione: xxiv, 262 pages : illustrations ; 24 cm
Contenuti: pt. I. The Context. Ch. 1. What is the Mobile Marketplace All About --
Really? Ch. 2. The Topography of Mobility, Information and the Market. Ch. 3. The Individual as a Mobile Creature --
pt. II. Preconditions, Driving Forces and Trends. Ch. 4. Technology, Institutions, People and the Economy. Ch. 5. Technology. Ch. 6. The Institutions. Ch. 7. The Individual. Ch. 8. The Economy. Ch. 9. The New Marketing Logic --
pt. III. The Arena. Ch. 10. The Players in the Mobile Marketplace --
pt. IV. Mobile Marketing for Tomorrow. Ch. 11. The Mobile Marketplace in 2007 --
A Future Free of Surprises. Ch. 12. Four Scenarios for a Mobile Tomorrow. Postscript: Mobile Tomorrows --
Postscript: Kairos Future.
Responsabilità: by Mats Lindgren, Jörgen Jedbratt, Erika Svensson.
Maggiori informazioni:

Abstract:

"Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.  Per saperne di più…

Commenti

Recensioni editoriali

Sinossi editore

'There are certainly many entrepreneurs and marketers who, like us, feel a large degree of uncertainty about the effects of new information technology on our consumption of products, and in turn, how Per saperne di più…

 
Commenti degli utenti
Recuperando commenti GoodReads…
Stiamo recuperando commenti DOGObooks

Etichette

Le etichette di tutti gli utenti (2)

Vedi le etichette più popolari come: lista di etichette | nuvola di etichette

Conferma questa richiesta

Potresti aver già richiesto questo documento. Seleziona OK se si vuole procedere comunque con questa richiesta.

Dati collegati


Primary Entity

<http://www.worldcat.org/oclc/48674591> # Beyond mobile : people, communications and marketing in a mobilized world
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "48674591" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/796981513#Place/houndmills_basingstoke_hampshire> ; # Houndmills, Basingstoke, Hampshire
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/796981513#Place/new_york_n_y> ; # New York. N.Y.
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/796981513#Topic/mobile_communication_systems_marketing> ; # Mobile communication systems--Marketing
   schema:about <http://id.worldcat.org/fast/1735919> ; # Cell phone systems--Marketing
   schema:about <http://dewey.info/class/384.535/e21/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/796981513#Topic/cell_phone_systems_marketing> ; # Cell phone systems--Marketing
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/38727614> ; # Jörgen Jedbratt
   schema:contributor <http://viaf.org/viaf/36269090> ; # Erika Svensson
   schema:creator <http://experiment.worldcat.org/entity/work/data/796981513#Person/lindgren_mats_1959> ; # Mats Lindgren
   schema:datePublished "2002" ;
   schema:description ""Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/796981513> ;
   schema:inLanguage "en" ;
   schema:name "Beyond mobile : people, communications and marketing in a mobilized world"@en ;
   schema:productID "48674591" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/48674591#PublicationEvent/houndmills_basingstoke_hampshire_new_york_n_y_palgrave_2002> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/796981513#Agent/palgrave> ; # Palgrave
   schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014611798&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA> ;
   schema:url <http://catdir.loc.gov/catdir/toc/hol031/2001057742.html> ;
   schema:workExample <http://worldcat.org/isbn/9780333985083> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA226306> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/48674591> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/796981513#Person/lindgren_mats_1959> # Mats Lindgren
    a schema:Person ;
   schema:birthDate "1959" ;
   schema:familyName "Lindgren" ;
   schema:givenName "Mats" ;
   schema:name "Mats Lindgren" ;
    .

<http://experiment.worldcat.org/entity/work/data/796981513#Place/houndmills_basingstoke_hampshire> # Houndmills, Basingstoke, Hampshire
    a schema:Place ;
   schema:name "Houndmills, Basingstoke, Hampshire" ;
    .

<http://id.worldcat.org/fast/1735919> # Cell phone systems--Marketing
    a schema:Intangible ;
   schema:name "Cell phone systems--Marketing"@en ;
    .

<http://viaf.org/viaf/36269090> # Erika Svensson
    a schema:Person ;
   schema:familyName "Svensson" ;
   schema:givenName "Erika" ;
   schema:name "Erika Svensson" ;
    .

<http://viaf.org/viaf/38727614> # Jörgen Jedbratt
    a schema:Person ;
   schema:familyName "Jedbratt" ;
   schema:givenName "Jörgen" ;
   schema:name "Jörgen Jedbratt" ;
    .

<http://worldcat.org/isbn/9780333985083>
    a schema:ProductModel ;
   schema:isbn "0333985087" ;
   schema:isbn "9780333985083" ;
    .


Content-negotiable representations

Chiudi finestra

Per favore entra in WorldCat 

Non hai un account? Puoi facilmente crearne uno gratuito.